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Kraft Acknowledged Petition But Didn’t Address Concerns of Over a Quarter Million People

For the first time in the more than 2 weeks since we launched our petition asking Kraft to remove artificial dyes from their line of macaroni and cheese, Kraft has finally acknowledged our petition and the more than 270,000 who have signed it. (Transcript of video continues below)

Here is Our Video Response To Kraft’s Latest Letter Addressed to “Mac & Cheese Lovers”:

The Actual Letter Posted on Kraft’s Website (This was not sent to us directly):

Kraft Click To Enlarge


Video Transcript:

Their response, posted on their website, states that 14 of their 45 or so varieties of macaroni and cheese do not contain artificial dyes and the ones that do contain dyes do not violate any FDA or European safety guidelines. However, they failed to mention that when these artificial dyes are used in Europe they require a warning label stating they “may have an adverse effect on activity and attention in children.”

First of all, the macaroni and cheese options here in the US have the similar “blue box” look and every single version that is geared toward children, with cartoon characters and phrases like “cheddar explosion,” all contain petroleum-based yellow #5 and yellow #6. The average American consumer is not versed on reading and understanding ingredient labels so would not even be able to determine the difference among all these similar looking boxes and – more importantly – many likely don’t realize these dyes are the culprit when it comes to their child’s misbehavior and other health issues.

Kraft Kids

We’ve received hundreds of letters from consumers telling us how these artificial dyes have negatively impacted their children. And, coincidentally, just last week a friend of Lisa’s sent her message saying that her normally smart, kind, very obedient, and well-behaved child – who is in the gifted and talented program at her school – had a very strange and disturbing outburst and she wasn’t sure why. Their family normally eats pretty clean, but she happened to let her daughter have a store-bought treat and shortly thereafter she had a huge explosive meltdown. She said the last time a meltdown of this extreme occurred was also right after a similar store-bought snack – which after some discussion we determined both contained artificial dye. This is what she said in her message, “Her daughter’s actual FACE changed, her eyes became dark underneath and she became angry and irrational.” At one point – and she was even a little embarrassed to tell me this – her daughter “yelled, opened the door to the house, and ran outside uncontrollably.” Later that night she cried and said ‘Why did I do that mommy?’”

This is exactly why those telling us “Just don’t buy this mac and cheese anymore” won’t work. Because as we mentioned the average consumer doesn’t understand these artificial dyes are a problem ingredient and pose health risks and should be avoided. We have directly reached out to various executives at Kraft since day 1 of our petition through emails, voicemails and tweets. They continue to ignore us personally and all we’d like to do is meet with them to come to some sort of conclusion so we can all move on.

We even had our blog readers reach out to Kraft through social media and the Kraft customer service hotline. There were so many voice mail messages left at the headquarters that we were told by many that they couldn’t get through or even leave a message because their mailboxes were full. And by the looks of both the Kraft general and Kraft Mac and Cheese Facebook pages they have been overwhelmed with comments about this campaign, with over 95% of them asking Kraft to remove these artificial dyes from their mac and cheese, just like they’ve already done for their European customers.

One reader who attempted to call the Kraft headquarters was told that the organic version of Kraft Mac and Cheese was one option she could buy without the artificial dye – yet after the customer service rep did a quick search using her zip code he could not find that particular product within a 50-mile radius of her home. And she isn’t exactly out in rural America…she lives in one of the biggest cities in our country, Chicago, which also happens to be right where Kraft is headquartered!

Also, in Kraft’s response last week they claim that their customers don’t want them to make changes to this iconic product. Who are the people who want their mac and cheese with artificial dyes? These dyes, which only benefit the food manufacturer and not the customer, do not change the flavor or affect the nutritional value of the foods they are in. They are purely for cosmetic reasons only. So who are these consumers that Kraft says “won’t settle for anything less?” Clearly Kraft has already figured out a way to formulate their original recipe without artificial dyes for their customers in Europe. We made and tried both versions ourselves – and so did Dr. Oz on his show – and we all came to the same conclusion that they look and taste virtually the same.

We’d like to stress that Kraft has not only removed artificial dyes from their mac and cheese overseas, they have removed them – and replaced them with safer natural dyes – from almost ALL of their product lines including Lunchables, Trident Gum, Ritz Cheese Crackers, and Halls Cough Drops, just to name a few. And here in the US we are simply asking them to start with their flagship product, macaroni and cheese, which they reportedly sell 350 million boxes of per year. (No wonder they haven’t responded favorably to our petition yet.) But their lack of response is not going to stop us from trying to get them to take the lead on this small – yet significant and positive – change for our food industry.

If you want to get involved with our campaign to request that these artificial dyes be removed here are some things you can do to help:

  1. Sign and SHARE our petition at change.org/kraftyellow
  2. Contact Kraft headquarters to tell them how you feel about their response. You can call their general lines 800-323-0768 or 847-646-2000 or 800-431-1001 or one of the branding managers at 847.646.5734
  3. Tell them how you feel on their FB wall at https://www.facebook.com/kraftmacaroniandcheese or https://www.facebook.com/KraftFoods
  4. Send them a tweet at @kraftfoods or @kraftmacncheese
  5. Or email them at [email protected], [email protected], [email protected], [email protected], [email protected],
  6. Vote with your dollars by choosing macaroni and cheese and other products from brands that do not use artificial dyes.

 

Thank you to everyone who is helping to support this campaign. We feel it’s an important one and, based on the more than quarter million signatures we’ve received at change.org/kraftyellow, clearly we are not alone. We can’t wait to celebrate with you when Kraft finally removes these unnecessary – yet potentially harmful – artificial dyes.

Food Babe & 100 Days of Real Food
 

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122 responses to “Kraft Acknowledged Petition But Didn’t Address Concerns of Over a Quarter Million People

    1. Keep fighting, calling, emailing and posting – they want us to give up and get tired.

      1. There’s more of us then them!!! They ain’t got time for that, but we do.

      2. Site is really busy! You will be redirected to the Food Babe Facebook page in 20 seconds. Please try back here later! Thank you!

        Cannot sign petition.

      3. Keep fighting! I appreciate your time and effort in supporting the wellbeing of us and our children.. Don’t give up!! Thankyou!

      4. Don’t these people get it its hurting their pocket books and we ARE NOT going to give up or relent in any way. They may have the money but we have the passion and money can always run out its just a matter of time before they are forced to give up so i say PUSH ON.

      1. Unfortunately for them, those of us who know about the questionable/harmful ingredients probably are not going to buy their products, anyway. On the very rare ocassion that I want mac and cheese, I make my own from scratch. Any change, (even an astetic change) puts risks losing sales to their loyal customers (who often don’t care to know if they are eating junk). I’m certainly not sticking up for the company, nor do I respect them… but I do understand their resistance to change.

      2. So start letting others know … when you see a mom buying it, be a pest, tell her what the food dyes can do to her kids … some moms might listen. Post it on your wall, talk about it on your blog, talk about it at moms groups, playdates … not just this product but all products that contain these chemicals … spread the word … when people stop buying that is when we will see change.

    2. The best thing to do is make your own, it’s not that difficult and it tastes much better.
      Also, the sodium content is through the roof in most boxed mac & cheese. The best revenge is to forget~

  1. I haven’t purchased this fake food in a very long time. I have never fed my kids this stuff and certainly will not now. Shame on them for not doing what is best for our children. They hide behind the FDA, which is a joke. I make homemade mac and cheese and when I can’t, I buy Annie’s organic. It is a better option than Kraft. People do have a choice and Kraft should realize that people will buy a healthier product. Thank you for keeping up the fight for all of us!!!

    1. People do have a choice…for a price – which doesn’t make it a viable “choice” for many. If I want to buy mac and cheese, I would love to be able to buy Annie’s Organic. But I am on a very limited budget and have 3 kids. In my area and with my budget, Annie’s is not affordable. Quite honestly, even Kraft is not usually affordable unless on sale. The store brand of mac and cheese, just as “bad” as Kraft but which I can get for 99 cents a box sometimes, is affordable. I try to feed my family more healthfully, and we do eat a lot of fresh produce when in season, but other “clean” foods are rarely affordable. Yes, brands like Kraft need to examine their ingredients and provide healthier options…but the “good” brands are just as to blame, in my opinion, as long as they remain inaccessible/unaffordable to much of the population.

      1. The healthier alternatives are more expensive because it costs more to produce it. If you want it to be cheaper, then the quality will have to be compromised, and you are right back to your box of processed Kraft mac-n-cheese. So do not blame the good brands.

  2. This whole thing just blows my mind! I don’t understand why they wouldn’t change something as small as food dyes? Also, I think how 270,000 people requesting a change, Kraft’s eyes, means that no one wants them to change a thing. I stopped buying Kraft mac&cheese a while ago. Trader Joes has a macaroni and cheese (Wisconsin Cheddar) that tastes phenomenally better, is colored with Beta Carotene, and is husband approved!!!! I’m going to flood Krafts e-mail with questions and demands! Love love love this investigation! Vani and Lisa, you two rock 🙂

    1. Yes, please keep on calling them, emailing them and posting on their facebook page. Get your friends to do it too! Thanks for your support

    2. Thank you for the heads up on the TJs product too … we don’t have a go to boxed mac and cheese (I usually freeze up homemade), but it would be nice to have an option on hand. We’re not fans of Annie’s mac, it tastes off to me and the kiddo won’t eat it …

      1. Yeah, same here. We tried Annie’s. I’m ok with it, but my husband thought it was “gross”. Lol, since him and I eat almost completely differently, it’s nice to find a compromise once in a while 🙂 And you rock for making your own! Homemade Mac and cheese is hands down the best kind!

  3. I LOVE how many people have been posting the TRUTH on Kraft’s FB account… keep it up! Sending them some emails now!

  4. Never ever give up! I know you’re tired – so recharge, re-boot and re-group! You’ve got a lot of us behind you, Food Babe!

  5. “As for colors, we look to regulators for guidance.” HA! What they don’t tell you is they lobby Congress and pay them millions of dollars to vote their way – and install their very corporate-friendly people in positions who are involved in these decisions! Who do they think they are fooling?

  6. Why the heck does macaroni and cheese even need dye in it? I know we don’t buy cheese that has dye in it anymore and we don’t buy boxed foods with dyes either. If you really want Kraft to listen you have to hit them in their wallets. It’s all about the money and for some reason it’s cheaper for them to use the dye. Stop buying Kraft products.

  7. Maybe we should start petitioning the grocery stores…..ask them to stop carrying Kraft products with artificial dyes. I know that’s kinda crazy, but hitting them in the wallet is where it will hurt. Simply not buying Kraft products isn’t enough. Or perhaps letting your local store know if they refuse to stop selling Kraft products, you will take your business elsewhere. I guess the only problem with that is the fact that almost every grocery store in this country carries Kraft products. Keep up the hard work ladies! I am excited to be on board with this movement.

    1. i think it is a good idea but how would you go about doing it i mean what could we do if they said no? we cant like boycott Von’s or Ralph’s we don’t have a big enough base. i say start with the companies and then MABY, MABY go to the stores and tell them to stop.

  8. My mouth is gaping open in utter disbelief. Of all the ways they could have responded, to suggest there are people out there who want to willingly digest chemicals is beyond comprehension. I can only imagine how frustrated you (and Lisa) must feel after all your hard work and effort, but I am encouraged by your efforts and believe we will be successful in the end. We must keep applying pressure. I would be very interested in having a comprehensive list of all Kraft-family products as I intend to boycott all of it – I don’t want to support a company in any way that has this little regard for its customers. Do you have such a list? Or can another reader direct me to an easy to navigate website that would include this? If they can manage to do this abroad, they could do the same for us here. Thank you for your continued work and diligence!

  9. Amazing how our food has become a science experiment! Your fight for safer, more healthy food for our nation is fantastic, and you have many supporters! We can continue not to support these companies, but truly when will our food and health climate change? I can understand why you are exhausted. Keep up the fight!!

  10. Their response makes me sick to my stomach. They obviously spent a lot of time trying to come up with a response that defended their choices and tried to make consumers think they are on the same page as us.

  11. I really think that the only reason people buy Kraft macaroni and cheese is the price. It’s a food item that poor students or poverty level people can afford. Most don’t have any clue about the harmful ingredients. Our job is to educate as many people as possible since Kraft doesn’t care about feeding people an inferior product. What nerve to say “we know you love it.” I sure don’t .

    1. Exactly. Kraft (and the store brands that are carbon copies of Kraft) are much more affordable than the “good” brands.

      But please don’t assume all “poverty level people” don’t “have a clue” about the harmful ingredients. Many of us do. We just plain cannot afford the “good” stuff, no matter how much we’d like to buy healthier foods. The “good” brands pricing their products to be inaccessible to much of the population is just as abhorrent as the “bad”/cheaper brands including unhealthy ingredients.

    2. Exactly. Kraft mac and cheese – and especially its store brand copycat counterparts – are much more affordable than the “good” brands. I cannot personally afford the “good” brands.

      But please don’t assume or imply “poverty level people…don’t have any clue about the harmful ingredients.” Many of us do! But I can have the hugest clue in the world and I still won’t be able to afford foods without the harmful ingredients. I try to feed my family more healthfully, and we do eat a lot of fresh produce when in season locally (and therefore affordable), but when I have to purchase processed foods for availability and cost reasons, I cannot buy the expensive brands. Sure, brands like Kraft need to be more responsible with their ingredients. But the “better” brands are just as to blame – by being inaccessible to the majority of the population…many of whom would love to be able to feed our families without all the fake stuff.

  12. Make sure you avoid the organic brands that are owned by Kraft like Green&Black Chocolates, Tazo, and Boca. I personally don’t buy any of these.

  13. We have stopped using it for very long time, and it with organiOrganic Winoquinoa and kids chezcheez.

  14. You rock, Foodbabe!! Big Food is out of control here in the US and it’s about time something is being done. I appreciate everything you and everyone else is doing. We are on the right track! I personally have felt for a while that as a consumer, I am powerless, but here we are creating change! There are so many chemicals and nasty things in our food, and I am proud to stand with you and everyone else who believes that food should be beneficial fuel, not the opposite.

  15. Hi Vani & Lisa,

    I have been following your struggle with Kraft Foods with much interest. As a former employee of Kraft for many years in one of their manufacturing plants I have to tell you guys you are likely beating your head against a brick wall 🙁

    I could tell you hair-raising things, but not on a public forum. I, of course, was required to sign a lengthy confidentiality agreement upon first being hired by Kraft, which I don’t even know if I have a copy of any more, and I can’t remember how iron-clad it was, so I have to be careful what I say.

    But I can tell you that Kraft cares about it’s bottom line first and foremost, and then about CYA (cover your ass). They do not really care about customers, except as far as they can bring in revenue and they definitely don’t care about employees. They are constantly looking for ways to get more “productivity” out of less people and less pay. They hire consultants and pay them tens of thousands of dollars to help them try and figure out ways to squeeze more out of the hourly workers.

    They bandy about the term “work life balance”, but there is none; not unless you are an executive and even then it’s questionable.
    .
    My best guess about why they are basically telling you (politely) to go F’ yourselves, is because the bottom line dictates that IF LEGAL, Kraft use the ingredients with the lowest possible cost. They write a nice simpering letter about how “lots of people” love our product just the way it is and don’t want it to change, but the truth is THEY don’t want it to change, because it would involve a decrease in profit and possible retro-fitting of equipment or machinery to deal with different type of ingredients; which also will cost them money. The only time they spend money, is if they think it’ll make them even more.

    Sorry to be so blunt, but after all the years I spent working for that corporate giant, I’m pretty darn cynical.

  16. I don’t get why people buy the Kraft anyway. It’s not the cheapest, and to me, it does not taste good at all. I get Annies when it’s on sale, or the Kroger brand that is called “The truly awesome mac and cheese” (the other Kroger brands do have dye, but this one doesn’t). Trader Joes is good too, as well as Back to Nature when it’s on sale. Kirkland from Costco is also dye free and very cheap. The Kroger truly awesome mac and cheese is my go to when the others are not on sale because it’s so easy to find and it’s cheap at $.79 per box and sometimes on sale for less.

  17. It’s hard for me to understand how Kraft, a so called trusted family company would target children and pump them full of harmful ingredients. How can they sleep at night? Feel so sorry for so many parents out there that just don’t see what’s happening. I try so hard to open my friends eyes to this, and even though they nod and agree, I don’t think many take it seriously. Meanwhile, they are taking their children to doctors to get them on prescriptions to “calm them down and make them focus”. I’m not giving up though and will continue to spread the word. Thanks so much for what you do!!

  18. How do you know for sure that these dyes have been removed? I guess you may have to take their word for it or eat it and see if anyone has a reaction to the product. It makes no sense that they can have a different kind of set up for the Europeans and the USA. Makes me wonder if they claimed to do it and pretend that all dyes have been removed. I won’t be buying it anymore if they can’t give the consumer a choice for which one we want to buy then they will lose a lot of sales

  19. KRAFT…i am not buying your mac and cheese for starters..and either are my friends……no way will my grandchildren EVER eat it again…cause i am MAKING SURE EVERYONE KNOWS…HOW LITTLE YOU CARE ABOUT US AND HOW MUCH YOUR COD ALMIGHTY DOLLAR MEANS INSTEAD…….by the way…we the people are not as stupid as you think .the unaware people WILL not be unaware anymore…Mothers across the globe are banding together …and protecting our families…THAT IS WHAT MOTHER’S DO….WHAT DO YOU FEED YOUR CHILDREN ???????

  20. Thanks FoodBabe for all that you have put into this assault on our food supply. I don’t normally buy Kraft products for all of the reasons that you have been discussing for weeks now but I sure will encourage those that do buy them to consider another product that is safer for human consumption. Hang in there, you gals are making a difference!

  21. Okay so maybe now instead of just “not buying” Kraft mac n’ cheese,we should all look up every other product that they make and boycott Kraft as a company, as a whole, instead of just one product. Maybe then they’ll get the picture. I imagine that most of us don’t realize how many products Kraft actually makes (I know I didn’t until I started looking) and even if we’re not buying their mac ‘n cheese, we may be buying their other products. I know that I used to buy Naked juice until I realized that Pepsi owned the company. Let’s really hit them where it hurts..their wallet.

  22. I just feel so cheated by an ‘all American’ company that my family was practically raised on for generations. Such a betrayal. Well I can’t change the past, but I can certainly move forward and boycott all Kraft and Kraft-owned companies until they start prioritizing the health of their American consumers, rather than the almighty buck. Fool me once, shame on you. Fool me twice, shame on me….I won’t be fooled again.

  23. Vani,

    I think it is great what you are doing and i hope this amounts to something with Kraft. I am in agreement with the poster above. I have worked in the past for Kraft and Mars, which makes most of the confectionary products in the world (think m&m’s, snickers, dove bar, etc) and these companies put profit above anything else. Unfortunately, until millions of people boycott products that have artificial ingredients, high corn fructose, GMO’s, and antibiotics and growth hormones the people and their children that consume all of these products are in big trouble. I tried to get 10 of my “normal” friends with kids to sign the petition. I checked back after you guys were on Dr. Oz and they “forgot” to sign it! I am totally convinced, especially after retiring from big pharma that most of the American people would rather take drugs than eat a clean diet to prevent illness.
    Sandy

  24. That letter from Kraft is just another marketing tool to keep sales. It’s almost like we need to treat many of the food products sold on our grocery store shelves as items used solely to make money – these companies don’t care about Americans’ health or nutrition or well being, they care about the cash in their pockets.

    It really makes me sad, but education is the first step to change…hopefully once people realize these products do more harm than good in the long run, they will stop purchasing it and we will slowly get back to eating real foods nature provided for us. 🙂

  25. I tried to click on the petition link but it was “broken.” Any ideas?

    Thanks so much

  26. I will tell you right now I will not be buying any Kraft products anymore. I can do without, especially when they wont listen.

  27. What a huge cop out by Kraft! Covering their tracks again by referring to the FDA guidelines. It’s time to boycott all of their products including any/all organic lines. Keep up the fight Vani & Lisa…I for one am with you!!

  28. Hey, I just clicked on the Kraft letter to enlarge, and the part that was the letter from Kraft was just a bunch of exclamation points, hash marks, question marks, etc. And a whole lot of blanks. Your part was intact. Has your site been hacked?

  29. I like that you have continued to point out that for many people it isn’t as simple as just buying the package without the dyes. The foods with dyes are specifically marketed towards children (who tend to have the most adverse reactions) and when restaurants carry these products, they consistently use the versions with dye. I was recently volunteering at our local food bank. I noticed that all of the packages of mac ‘n cheese at the food bank also contained dyes. Obviously, people who are struggling to feed their children do not have the luxury of rejecting a box of mac ‘n cheese because it contains artificial dyes. To protect all of our citizens, it makes sense to instead use natural ingredients (as they do in Europe!).

  30. I just wrote this on Kraft Macaroni & Cheeses’ Facebook page; In spite of a petition that over 270,000 concerned Americans signed, directed to Kraft, asking for these dyes and ingredients be removed, you’re still refusing to treat Americans with the same concern as other countries that have OUTLAWED certain ingredients in you’re products!! FOR EXAMPLE in Europe (the EFSA, has deemed) it is required to use a warning label on products on anything that contains these ingredients, stating “may have an adverse effect on activity, and attention in children.”! You’re willing to change it for them and not for us!!! What I find to be the most CONCERNING, and CRIMINAL, is that you are targeting children, with Kraft Macaroni & Cheese boxes, that still have the dyes!!! Don’t put some character my childs’, or any other childs’ mac & cheese box, (KNOWING they’re going to prefer that box, over the “OTHER OPTIONS” you carry, without dyes) that you KNOW is bad for them. And the FDA… Well, seems that they’re standards are despicable! They side with Monsanto!! Which are knowingly poisoning the populous!! Did you know they are considering allowing aspartame, to be added in milk and other milk products without labeling it!So don’t tell ME to type in my zip code to find the “ORGANIC, NON DYED” box of mac and cheese nearest me, just so YOU don’t have to change!!!
    Its obvious you have NO concern for YOUR OWN country’s people. It’s just about making another buck!!!

  31. Is there a list published anywhere that has all of Kraft Foods’ subsidiaries? I’d like to avoid buying any of their products.

  32. While you’re boycotting the Kraft Mac & Cheese, stay away from any American cheese slices that list “milk protein concentrate.” This is powdered milk that is imported, often from countries with questionable sanitation. It can come from any animal, not just a cow. Milk protein concentrate can come from yaks or water buffalo.

    The product has been approved for use by the FDA, but as of 2010 it was approved just for use in glue.

    Despite a glut that has depressed the price of milk, forcing many dairymen out of business, some companies making our “American” cheese opt to save a few pennies by using the imported powder. Another issue is that there are no doubt many children in these third world countries who could benefit from the milk.

    Even if the milk protein concentrate happens to be free of harmful bacteria, a product that comes from “contented yaks” simply doesn’t have the same appeal!

  33. There’s a ton of restaurants that use Kraft in their kid’s menu. Chili’s comes to mind. I know there are more large chains that do.

  34. Keep up the good work!

    I just wanted to make you aware that Trident Gum in no longer owned by Kraft. The company split to make up 2 companies and Trident went with the other company. I assume the crackers are also with the other company because they kept most of the snacks.

  35. Don’t forget to unsubscribe to your Kraft email subscriptions and pinterest, Kraft recipes, etc.

  36. The ONLY way we will successfully get Kraft to listen is if we hit them in their pocketbooks! They are only concerned about making money. By boycotting the Kraft company, they will soon realize that people want a change. When sales go down, they may consider changing their product. Since the people responsible for changing the food laws don’t seem to listen either, its up to us as consumers to actually make our voice heard by refusing to buy ANY kraft products. I already don’t purchase them. Let’s get everyone else to change brands and take a stand!

  37. Although I agree these additives are unhealthy and I also agree that the truth about what people are really eating should be made more widely available to the public; I strongly disagree with anyone attempting to try and force someone else to run their business they way you want them too. In this instance I believe Kraft is in the right. Consumers simply have the right not to buy their products if they don’t wish to and consumers also have the right to educate themselves if they so wish on what and how they should eat. I enjoy your blog and all of the information you provide based on the time you take to research, however this I very strongly disagree with. A food provider owes it to the public to fully disclose what’s in their product after that they owe nothing, it’s up to the consumer to decide what they should, will and want to buy and eat. I personally choose not to feed kraft products to my family based on my personal research and choice, but I don’t believe they don’t have the right to sell their product to those that want it.

  38. Food Babe, I just stumbled upon your blog via Fooducate.com, and I think I am in love! Looking forward to reading everything I can find on your blog, and of course to signing the petition. Thank you for your work!!

    Kristine

  39. I haven’t bought Kraft Mac and Cheese in a couple of years. AMY’S ORGANICS makes a few delicious Mac and Cheese varieties that more than fill the void. You can sign petitions until you’re blue in the face but they won’t start listening until you pressure them financially by NOT buying their products.

    1. yeah go Amy’s its organic and tastes WAY better than Kraft. Kraft cheese tastes like melted plastic.

  40. Sorta interesting story: My daughter says the Spongebob macaroni is one of her favorite foods. 🙁 I won’t usually buy it but a couple of times here lately I have bought both that and a box of the organic. I will use the Spongebob noodles from one box and the organic cheese mix from the other box. The price is double that way and I don’t really think that it is a good solution……just something I HAVE done.

  41. Why does your petition claim this compound is a carcinogen? I searched the literature to find only its “lack of carcinogenic activity” as well as its potential as an anti-tumor agent.

    Petroleum based? As in organic? Well your body is the same. Also many compounds similar to the dyes are found in nature….would you call those petroleum based too?

    I understand your point, but please stick it and don’t use scare tactics. Man-made chemicals are not necessarily good or bad….just as natural chemicals are not good are bad. There are many natural products I wouldn’t touch with a ten foot pole (ricin found in castor beans is at the top of my list). Same goes for man-made chemicals. it is the chemical that matters not where it is derived from.

  42. This company is exhausting! Here is the response I received from KRAFT when I sent multiple people from their company an e-mail asking them to remove artificial food dyes from ALL of their products:

    Hi Lauren,

    Thank you for visiting http://www.kraftfoods.com/.

    I am sorry to learn you are unhappy with the coloring used in this product.

    We only use colors that are approved and deemed safe for use by the US FDA.

    We know some people prefer foods without certain ingredients. We now offer a multitude of products without added colors, as well as products with natural food colors.

    I appreciate your comments and will be sure to share them with our Product staff.

    If you haven’t done so already, please add our site to your favorites and visit us again soon!

    Associate Director, Consumer Relations

  43. I hope you guys do more petitions like this! Did you also know that Western Beef’s Mac and Cheese not only contains Yellow 5 and 6, but it contains Yellow 6 Lake and Yellow 5 Lake?

  44. i think the decision needs to be made by us kids to boycott Kraft not just by out parents.

    1. Chandler, that is a great idea! We should get our children to call and email and tell Kraft that they want artificial dyes taken out!

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