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NY Times Publishes Kraft Mac & Cheese Warning Label

What’s considered the most respected newspaper in the world today published the Kraft warning label that a Food Babe reader found in the UK on an imported US box of Kraft Macaroni & Cheese. I want to thank the NY Times for investigating and broadcasting this label to the world and millions of Americans in their newspaper and online for everyone to see. This is a huge victory in food awareness!

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Given all the media coverage since March, it is now becoming blatantly apparent that there are serious concerns with the ingredients in Kraft Mac & Cheese. Everyone who reads the NY Times today will see the 2 warnings:

Warning #1: This Product May Cause Adverse Effects On Activity And Attention In Children (This warning label is required because The US version of Kraft Mac & Cheese has artificial food dyes yellow #5 and yellow #6 which are proven to be linked to hyperactivity in children.)

Warning #2: GMO Declaration: Made from genetically modified wheat. (May contain GMO) (This warning label is required because the US version of Kraft Mac & Cheese contains GMOs.)

Kraft Mac spelled correctly 2 with arrows

There was quite a bit of speculation about this label last week. Many people on the internet questioned if it was real and where it came from. According to the report in the NY Times, in video evidence I posted, and in two other videos here and here, we can now conclude the following:

  • The NY Times verified that this is in fact a real label on US Kraft Mac & Cheese sold in the UK.
  • We know that Kraft does not label, distribute or export the US version of Mac & Cheese officially. (To echo my quote in The NY Times, I find it extremely bizarre that Kraft had no knowledge of their products being sold and widely available in one of the largest retailers in the world (Tesco) and are trying to pass this off as a black market supply.)
  • Kraft has confirmed they do not use GMO wheat. (However, no one to my knowledge has tested the product to verify this 100%, which is important considering the contamination of GMO wheat in Oregon.)
  • Kraft customer service confirmed use of other GMOs in their products (see video evidence here).
  • Given all the public statements that Kraft has made to the media about this label so far – they have not attempted to refute one important fact – Their product “May Cause Adverse Effects On Activity And Attention In Children.” This is truth they can’t deny.
  • Tesco who sells the US version of Kraft Mac & Cheese in their “World Foods” section confirmed the label is placed on by the distributor – Innovative Bites.
  • The case is still not solved. THERE IS STILL A MAJOR QUESTION UNANSWERED. No one has been able to get in touch with distributor Innovative Bites (including me) to find out why they used the words “made with genetically modified wheat” on the label.

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Lynne Galia, the spokeswoman I met at Kraft headquarters when I delivered thousands of signatures, has still not responded to me directly. She will not answer my emails or my phone calls. She will gladly talk to the NY Times and other news agencies, but not to me or the other 290,000 people I represent who signed a petition asking Kraft to remove artificial food dyes. I find it bizarre that Kraft wouldn’t genuinely want to answer basic questions about their product – especially after I posted this concerning information that could have health implications to millions of people and children.

How can we continue to trust a company like Kraft that is more concerned about making greedy business decisions to keep their market share and paying their executives millions of more dollars year after year, while neglecting enormous public outcry regarding their flagship product?

How can we continue to trust a company that continues to not take responsibility for their product containing petroleum based dyes and GMOs?

How can we continue to trust an American company that reformulates their products without harmful ingredients to our friends overseas but not to us?

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How can we continue to trust a company that ignores 290,000 people and is scared to have a basic civilized conversation?

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I want to leave you with a clarification note I received from Flo (who is definitely a hero for finding this label!) She would like to share her unedited thoughts about Kraft Mac & Cheese here:

I’ve been eating Kraft Macaroni and Cheese for a long time now and have grown to enjoy the product, much like many others I’m sure. However with these recent discoveries of the yellow dyes and their effects as well as the GM wheat and GMOs, I’ve become very concerned. I have continued to eat Kraft macaroni and cheese in moderation knowing the effects it may have, however I’m certainly considering stopping if the ingredients aren’t changed. I’m worried about the long term effects it may have and really hope that Kraft can find a way to alter the ingredients, making them safer and healthier, without it having an effect on the taste of the product. Mainly, I’m concerned that children around the world may be eating this without knowing the effects it could have. Also, I would like to thank the New York Times for publishing the photo and not dismissing it as fake. ~ Flo Wrightson Cross

 

If you haven’t already, please sign this petition, continue to vote with your dollars, and spread this knowledge about Kraft with your friends and family.

Thank you everyone for your support. We are winning this battle.

Food Babe

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244 responses to “NY Times Publishes Kraft Mac & Cheese Warning Label

    1. I am almost positive the canadian version of KD also has GMOs. I know it has artificial dyes for sure. I expanded the petition to include Canada. Please sign it and share.

      1. How can you be positive? Especially if there is no commercially grown GM wheat?

      2. it’s ALL commercially grown, all GMO. farmers who try to grow heirloom wheat end up being sued by monsanto and its affilliates for it.

      3. That is not true at all, several public land grant universities offer public wheat varieties that are non GMO

  1. Atta Girl, Food Babe!!!! The word is officially out now!!!!!!!!!!!
    Take a HUGE bow, you deserve it!
    O.k.., Kraft, the GMO is in your court, what ya gonna do?

      1. I just read the article and what food babe wrote and I feel they go together quite well. The article pretty much laid out all sides of the story and left it up to us to decide how we feel. Just having this issue out in the open where millions of people will see it, is what is good about this. People will research, visit this blog, etc. We’re reaching people! 🙂

      2. I have to disagree, the article explains that there is an “excessive” alarm to a label that is “ambiguous” on the matter. These are the terms they used. They also have someone who states that Kraft mac has NO GMO’s in it. They dont discuss the issue of attention issues in children at all, other than reiterating that it is on the label.

        It’s unfortunate, wish the article would have dug deeper than what it did. I think you guys are reading into what you want to read.

      3. I don’t see where they used the word excessive, but they quote flo and her concerns with the food dyes and the gmos and mention the dyes again in regards to food babe and her petition. I don’t feel they really took any sides, but I can see where they lean against concern over dyes and gmos. It’s slight in my opinion and beside the point. I don’t care if the article was pro gmo, it’s the fact that it made the news and got written about. People will dig deeper and come to their own conclusion. More articles will be written, pro and against. It really doesn’t matter what they say, as long as the issue gets out there and gets people curious.

  2. You’ll love this. Kraft just put out an Organic Mac & Cheese Product in the US. Someone on Facebook spoke about it. Interesting, no?

      1. Salix is correct. By law certified organic products cannot contain GMO ingredients.

      2. Indeed, that is a frustratingly uninformed statement you made. Please don’t try contribute to these conversations anymore without taming your ignorance.

  3. Great post! I still don’t get why they put these nasty ingredients in our food here in the US…it’s frustrating. Keep up the good work!

    1. They do it because they can and because they make more money that way. Non-gmo, natural colourants etc are all more expensive and cut in on their margins. It’s quite simple. They don’t do it in Europe because the food safety regulations are stricter and food labeling laws require them to state everything – so many times they have to change the ingredients for products for the European markets.

      1. How about, you know, just not coloring it? Why can’t we just eat foods that aren’t fluorescent? I’ve never understood that.

      2. Most colourants are indeed superfluous. I work in marketing and I’ve been involved in many consumer research focus groups – and I can tell you that wherever they put colourants it is because it makes the product look more attractive/ better/ seem closer to the natural or “real” thing. If for example some food has carrots in but does not have an orange hue then the consumers can wonder if it really has carrots inside. So they add colourants to mask the otherwise unappealing/unnatural colour of the product.

      3. It’s always about the money. I wonder if the corporate bigshots who buy second and third vacation homes with the money they earned this way are serving GMO foods to their families?!!?? Very sad indeed.

      4. It is all about the money. But it is also very much about the legislation and rules as the market in Europe shows. All multinational companies also make money in Europe but maybe a few procent less because of the stricter rules on what can be used in food products. It seems that in US money is king – elsewhere people and their rights are king with money coming a close second.

    1. Yes, most do realize this and have eliminated the products from their diet. As well as sodas, products containing corn, high fructose corn syrup, corn oil, canola oils, soy beans, soy containing products, breakfast cereal and most processed foods.

  4. isn’t there GMO’s in almost all processed food? why is Kraft the only product that is being looked into. I’m just learning about all this genetically modified food and since I’ve learned I have been avoiding foods with artificial anything. Is there a gap in the information that I know about. Is not all processed foods with dyes and artificial ingredients genetically modified?

    1. Hi Valerie – yes GMOs are in most processed foods. The petition was started to ask Kraft to remove artificial dyes (not originally about GMOs) from their macaroni and cheese. Kraft uses a different, safer version of their product in other countries but not in the US. These posts will explain more about these stories and how they progressed. https://foodbabe.com/2013/02/12/how-food-companies-exploit-americans-with-ingredients-banned-in-other-countries/
      https://foodbabe.com/2013/03/05/kraft-yellow-petition/#more-12059

  5. I am a religious follower of yours and strongly agree with what you are doing. With that being said, snopes says this article is mostly false. Could you explain why that is? I’m not saying it’s not, but why do they? Thoughts?

    1. Autumn – If you dig into who funds Snopes – that should answer all your questions! I’m here fighting for the people and that’s all. There is no way anyone could make this up!

      1. Snopes is funded by ad revenues. Is that what you mean? They’re pretty open about that, I don’t think anyone needs to “dig”.

        I don’t eat that crap, and I’m not a fan of Kraft (or GMOs, for that matter). I do, however, think that Snopes is reliable, and if you read the report, they agree that artificial food dyes do need warning labels in the EU. As for the GMO wheat, any possibility that the contents of the box of Kraft Dinner could be tested for the presence of GMOs? That would be interesting.

  6. GMOs are good for you! 9/10 conservatives agree. The evidence to the contrary is not widely supported by science. Even my hippie friends with biology degrees agree. But who really believes in science when there is inflammatory health news to sensationalize?

    1. Please….conservatives are just as concerned about what we eat and the health of our bodies. Do we have to denigrate others’ political beliefs in our shared fight for clean foods? Obama is the biggest Monsanto cheerleader out there.

    2. George Sorros, a flaming liberal, OWNS Snopes, who support GMO’S, as does our president and the corporations that own him. And, you moron, I am one conservative that does not love GMO’S. Dream on.

      1. Jill
        I don’t care what your views are but my pet peeve is seeing people brand others as morons while they themselves propagate internet fallacies that they are too lazy to research for themselves.

        Flaming liberal or not, George Sorros has nothing to do with Snopes.com which is owned by husband and wife David and Barbara Mikkelson. They are very apolitical but in 2000 David actually registered as a Republican.

        Here is a link to one of the many places you can find that out for yourself.
        http://urbanlegends.about.com/od/internet/a/snopes_exposed.htm

  7. Food babe, I am a strong believer of eating clean and chemically free. After sharing this post on facebook, it was brought to my attention that Snopes.com says that this is mostly false. Why is that? Not saying that I don’t believe the ny times or you, but just curious as to how they get the right to say that. Thoughts?

    1. Check into who funds Snopes and that should answer your question. And for the record – I tried to submit a comment to Snopes about it and haven’t heard a reply – that alone makes me wonder!

      1. FROM SNOPES.COM’s “FAQs” PAGE:

        Advertising and Finances:

        Q: Who pays you to maintain this site?

        A: Snopes.com is (and always has been) a completely independent entity which is wholly owned by its operators, Barbara and David Mikkelson, and receives no funding in any form. We have no financers, sponsors, investors, partners, or donors, nor do we have any affiliation or relationship (financial or otherwise) with any political party, religious group, business organization, government agency, or any other outside group or persons. We pay all the costs of producing and operating this web site ourselves and derive our income solely from the advertising revenues it provides.

        Read more at http://www.snopes.com/info/faq.asp#M0bwVUs2iRoO6G2j.99

      2. Food Babe

        Now I’m curious, please expand on your suggestion that snopes.com lacks credibility. Specifically what do you base that opinion on? Everything I have been able to find seems to suggest they are apolitical, thorough and are funded only website ads like you have on your site.

        Here is one example of what I found from Factcheck.org : “Snopes.com does take on some claims in the political realm. That has given us an opportunity to evaluate the Mikkelson’s work from time to time. We have found it solid and well-documented. We even link to Snopes.com when it’s appropriate rather than reinvent the wheel ourselves, which we consider high praise.”

        What am I missing?

  8. We gotta get rid of that genetically modified crap. Back to yummy wholesome goodness for everyone.

  9. Vani opened my eyes regarding GMOs. I started buying ONLY organic and I researched a bit on my own. I recommend that everyone watch the you tube movie: “Seeds of Death” – worse than any Sci-Fi movie I’ve ever seen and it’s TRUE.
    Thanks again, Food Babe!

  10. Could you post a few scientific peer reviewed articles that prove GMOs are more harmful than non GMOs

    1. How about the scientific explanation that I developed a CORN allergy and got extremely sick in 1996, just after GMO’s were put into mass distribution in all the processed foods I’d been raised to eat. How about the fact that a corn allergy and intolerance group I belong to has grown by well over 200 people in five months, people diagnosed allergic to CORN?! How about the FACT that children’s food allergy rates have gone up by some 30% since 1996?! Look it up!

      1. I’m sorry for your allergy, but anecdotal evidence is not acceptable evidence, from a scientific standpoint. I’m sorry, it’s just not. As for your other claims, correlation does not imply causation.

    2. * I see the site has been taken over by Pro-GM nonsense comments*

      To address your “study.” One does not need a double-blind longitudinal study to tell you that something that has a STEALTH PATHOGEN (pathogenic bacteria) inserted into its genes to create it’s own pesticides is “okay.” If you need a study you are not thinking, you’re not being honest, or you simply are here to cause confusion.

      Imagine if they brought out an E. Coli GM Corn? Same thing right? Taking a bacteria and insert it into the gene of corn and grow it. No one in the US would ever question the harm. They are educated about E. Coli and know that it is a harmful bacteria. Same thing with Bt.

      The only way to TRULY STOP GMOs is to make the patent illegal. Then all these so-called “feed the world” biotech companies would drop GM and move on… because there would be no money to be made.

      Until that happens we need to cut off the demand.

      1. I can’t speak for anyone else, but I don’t get the feeling that many people here, including myself, are pro GMO. Pointing out that this particular news story is fraudulent does not mean that we are making nonsense comments.

        As for a double-blind study, yes, that is what is precisely needed. Because what you “know” (or what I “know” for that matter) is irrelevant without testing and experiment. How do we know E Coli is dangerous? Testing. Test Bt. But if (and this is as big an if as you want to make, as I have no real stake in this fight) testing shows it doesn’t affect humans, then stop spreading undue panic.

      2. How could golden rice (GMO) which is high in beta carotene that provides Vitamin A to malnourished children in poverty stricken countries be a bad thing?

    3. Hi Jerry – it is not proven that GMOs are not safe but there are no human clinical trials of GMOs. More than 60 other countries do not believe they are safe and have restrictions or bans on the production or sale of GMOs. They are not proven safe and people who are against them do not want to take that chance. You can find a lot of great information on this website. Hope this helps! http://responsibletechnology.org/

    4. OK Jerry, Here’s a thought for you. Say for instance you know nothing about genetic modification of our foods and believe they are safe. Say for instance you feel comfortable knowing that our governments and food corporations care for us… Think about this – Montsanto , founded in 1901, has spent the better part of the last 100 years developing products that KILL things. Agent Orange on troops and civilians in Vietnam, DDT (later banned), bomb materials in WW2 etc. Ever wonder why people make “fertilizer” bombs? The ingredients of the fertilizer farmers now depend on for non-organic agriculture were used in bomb making. After the war ended Montsanto modified them slightly and repacked as fertilizer to creating a new market for there product. (Before then farms used to do just fine growing with manure and crop rotation).
      So I ask you – would common sense dictate you would trust a company who’s entire history has been killing things and they now to trusted to control the world’s food supply?

  11. You can get an app for your phone to check a food product via its bar code to see if it has GMOs. On the US anyway. Not in Australia yet. 🙁

  12. I went to buy a box to show my daughter-in-law and I couldn’t find where it was printed. Please tell me where this allergy warning is so I can look again…. It was the blue box but couldn’t find the warning. Have they started leaving it off since all this attention?

    1. Donna – this warning label was on a box of US Mac N Cheese that was being sold in the US. They do not typically have these warning labels on the boxes in the US because they are not required to label GMO’s in the US. Hoping that will change someday!

  13. Stopped making Kraft Dinner for my daughter weeks ago (before I read about this label), as well as discontinuing my use of all canned food. Sure it’s more work making fresh food, but you have more control over the contents. About to turn 400 square feet of my lawn into a vegetable garden. I believe that if the affects of GMOs on human health were drastic it would be obvious something was up (for example if everyone who consumed them developed tumours within a few months), but I also believe that imposing this stuff on the public without proper labelling is fraud…and if it turns out to be proven harmful those responsible should be charged with crimes against humanity. Can’t we just use common sense and avoid the deployment of technologies that “might” have devastating consequences instead of waiting to see how many people’s lives they ruin?

    1. Have you seen the cancer rates? Birth defects are going up, infertility is on the rise. GMOs are effecting us.

      1. Even if what you claimed were true (you know, sourced facts are helpful to make your claims believable), correlation does not imply causation.

  14. Read the US label again….. The “modified food starch” is free Glutamate- as in Monosodium Glutamate- MSG

  15. AWESOME!!!!!!!!!!!! YOU GO GIRL!!!!!!! WE ARE SUPPORTING YOU, KEEP IT UP!!!!!!!!!! 🙂

  16. Could it be that the company that labeled this Kraft Mac and cheese did so incorrectly and there is no GMO wheat? It looks like they just slapped a label over Kraft’s. It seems like Kraft responded and said there is no GMO wheat. Foodbabe you seem to have confirmed a few days ago there was GM wheat in this product but now I am skeptical. Did you confirm?

  17. If you want to grow your own organic garden I suggest http://www.rarefoods.com for your seeds. Wonderful company who has been fighting for GMO labeling and fighting Monsanto and others who are genetically altering our food crops.

    1. I went to this website and it is one of those generic conglomerate sites. I am really interested in the organic seeds, and wonder could you double check the address…maybe you just left something off? Thank you!!!

      1. I did put the the wrong web address. It should be http://www.rareseeds.com not foods. Also you can google Bakers Creek Heirloom Seeds. They provide quality seeds and I have been able to replant the seeds from my plants every year. I have tried Artichoke, Tomato, Squash, Cucumber, Corn-diffferent varieties, Cabbage, Watermelon-highly recommend the Golden Midget, several herbs, gourds, and probably more. All of which I was happy with other than the broccoli which didn’t seem to do to well but might try a different type and see if it does a little better for our climate.

  18. What concerns me most is the majority of the populations consuming Kraft Mac & Cheese products is children. Glad I never got into feeding it to my children, as my youngest was very hyper active and food colorings like the yellow’s and red’s would drive her into a frenzy. This is bad. Take a look at the salt content in those pre-mixes. It is bad too!

  19. The question I keep asking myself is WHY AMERICA is our nose in the sand!!! We go about our daily lives never asking the questions we need to start asking! What is in this red, pink, green, yellow dyed food we feed our children and ourselves? WAKE UP AMERICA! WAKE UP! LAND OF THE FREE!

  20. Continuing with your “How can….?” Questions at the end of your piece, how can you eat his stuff? Honestly? Make your own fresh Mac and cheese….there is no comparison.

    All the same I applaud you for working so hard on this issue. By eating this kind of stuff, however, we keep KRAFT and other unethical corporate giants alive and thriving. It would be better if we taught children to get back to basics with their eating, and teach them how to cook. Would end some of these issues right away if people cared enough to take the time.

  21. If you are concerned about your children’s health, why are you serving Kraft Dinner to them? It’s obviously crap (neon-coloured cheese powder, no-fibre pasta). That’s like saying, wow, candy is bad! Duh.

  22. To be honest, the whole KD isn’t good for you is not a surprise. Of course it isn’t good for you. I knew that when I was a kid. If you like mac and cheese, find healthier ingrediants for it and and make it yourself. Again, the fact that there are unhealthy ingredients in KD should not be a surprise. It seems that most man-made, chemically/dye filled mass production food is not good for us. Hopefully, in the future, things will change. Maybe the petition will help, but people won’t stop buying KD, it’s cheap and kids like it.

  23. Everyone knows that label is fake! Can someone since you are experts, explain how gmo’s are going to cause adverse effects on a child’s attention and activity?

    That label is a bunch of bologna and everyone knows Annie’s is paying this woman with no life to promote te brand!

  24. I like everything in this article. Except the part where the food babe equates herself to the New York Times. I honestly laughed out loud reading ‘oh she’s got plenty of time for the NY Times, but not for the equally important foodbabe internet blog!’.

    1. Bobby – That comment was to show that companies like Kraft care more about other journalists than everyday average people who are trying to make a change (and 290,000 people who I am representing with the petition). I met with Kraft and they could have left the door open, instead the shut it right in my face and it’s stayed closed since I delivered the signatures. This is one of the worst PR moves I’ve ever witnessed. I am pretty sure I would never published this photo if they had answered my questions about it in a truthful and authentic manner, returning my emails and phone calls.

  25. The package label stated that the best before date was in 2010. When was this study done, and why use stale dated product for your example?

    Maybe the test needs to be redone with today’s product label in the UK.

  26. Why would anyone want to buy ready-made mac and cheese when it’s so easy to make your own? Buy organic macaroni, which by definition contains no GMO, cook it, add grated cheese and a little salt, and you’re done. If you want to be fancy, make white sauce with flour, butter and milk, and add the cheese to it before mixing with the macaroni, but it’s not necessary. Tastes much better than the boxed version. You can also buy an organic version of the boxed stuff from brands like Amy’s. Many supermarkets now have organic foods sections. This would be in the freezer.

  27. lol @ the lady eating less Kraft dinner because of the artificial dyes. It’s like cutting back on smoking because you found out the tobacco was’t organic!

  28. “The industry insiders keep harping on the studies that show GMO is harmless. It reminds me of the DDT studies in the 1950’s or the Tobacco studies in the 1960’s. Independent research says otherwise. Time will tell who was right.. However, one truth you cannot deny. GMO crops require unprecedented amounts of herbicide and pesticides that are blanketing our land reeking havoc in our environment for the insects and other animals. This is all new. We are seeing the effects in real time.”

    We are seeing the degradation of our food, land water and livestock. If GMO is so harmless why do you fear putting a label on it?

    1. Hey June did that video say vaccines were bad? Could you explain how the MMR vaccine given to children is bad or how the polio vaccine?

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