I want to share a letter I sent today to the man behind the newest Kraft Commercial. Kraft is using this new campaign to distract people’s attention away from the petroleum based artificial dyes they use in Mac & Cheese to hot sexy abs. Let’s not let them detract from the real issue at hand.
Dear Anderson Davis, aka “The Zesty Guy”,
Hi, it’s Vani Hari aka the Food Babe here! From one babe to another, I’ve got something really important to ask you. I saw the recent Kraft commercial you are starring in, and boy was it hot! So it got me thinking. Kraft is one of the largest food companies here in the US, and it makes total sense why they would want your face on their brand especially after all the negative publicity they have experienced as of late with another babe, me. The reason why they want to change the conversation to your face and abs is because they don’t want Americans to know they are being exploited. Let me explain.
I recently discovered that several American brands are using harmful additives that are not used – and in some cases banned – in other countries. One of those products is an iconic staple that almost every American has had at one time or another: Kraft Macaroni and Cheese. Kraft Macaroni and Cheese in the US contains the artificial food dyes Yellow 5 and Yellow 6 made from petroleum, however Kraft reformulated this product in the U.K. using natural dyes, paprika and beta carotene when they found out these dyes were going to require a warning label.
These unnecessary – yet potentially harmful dyes are linked to hyperactivity in children, asthma, allergies, migraines and are contaminated with carcinogens (substances that cause cancer!).
The worst part, all of Kraft’s Mac & Cheese products marketed towards children contain these artificial dyes. I noticed you are a family man and have children. Would you let your child be pumped up with questionable petroleum-based ingredients and support a company that uses them here but not in other countries? How can we trust Kraft with our children? It is completely unfair to us that Kraft has reformulated the exact same product in other countries without petroleum. Don’t we deserve the same safer version our friends get overseas?
Well, you are not alone, actually over 280,000 people thought it was unfair too and last month signed a petition to ask Kraft to remove these dyes. Many of the people who signed the petition have either been affected by these dyes themselves or have had children who have experienced negative consequences. The letters I have personally received are heartbreaking.
After basically no response from Kraft (other than this letter to their fans), I decided to go to Chicago and deliver the signatures to their front door step on the same day they launched your new commercial (coincidence, I think not). Because of social media pressure, they eventually caved and let me in for a discussion, however all they did was just reiterate their position, and asked me to “agree to disagree” with them. Kraft does not put the safety of their consumers as their highest priority, rather it is their bottom line, and they confirmed this during my meeting with them.
Kraft obviously missed a huge opportunity to do the right thing, and now many concerned consumers are boycotting not only Mac & Cheese, but their entire line of products – including the dressing you are so famously known for now. So let’s talk about this dressing. Kraft Zesty Italian contains a couple of ingredients you should know about ASAP.
Vinegar, Water, Soybean Oil, Canola Oil, Sugar, Salt, Contains Less Than 2% of Garlic*, Garlic, Red Bell Peppers*, Onions*, Xanthan Gum, Spice, Oleoresin Paprika, Potassium Sorbate And Calcium Disodium Edta (to Protect Freshness). *Dried.
The ingredients in red above are likely all GMO (Genetically Modified Organisms). Oh you don’t know what GMOs are? Let me fill you in on that too.
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