This year at Expo West (the largest natural products show in the US) – I found myself spending more time in my hotel room than on the showroom floor. The Kraft petition was going viral and the media was chasing me. It was a double edged sword, because yes, I wanted to get the message out there about how Kraft is exploiting Americans by using products banned overseas in their Mac and Cheese, but I also wanted to support all the growing and wonderful organic companies by sharing their new amazing products with you!
I wish I had a chance to see more. This is only a glimpse of what the show had to offer – I hope you enjoy the recap, new products and things that make me scream in excitement!
When I made the switch to organic living years ago, my (mostly toxic) personal care products were the last thing to go. Once I figured out what toxic industrial chemicals in food were doing to my body – I knew I had to get rid of them from every part of my life. I think this progression is how most people figure out how to detox their life too. First I cleaned out my fridge and pantry, then it was figuring out a natural way to clean my house, and then I went on to look at what I was putting on my body. The very first personal care product I switched out was what I rubbed under my underarms every day – right where some of my lymph nodes are, glands that plays a huge roll in the immune system.
The reason I started there was because as soon as I flipped my “Secret” anti-perspirant over to read the ingredients I noticed it had contained “Aluminum zirconium.” Right then, a memory I had when I was a child smacked me in the face. There was this neighbor of mine growing up who always had sweaty armpits. I mean her pits were so wet, that you could see it through her clothes ALL THE TIME. I didn’t quite understand why she had such sweaty armpits and others I knew did not. Because I was young and crazy inquisitive, while playing in the yard one day, I just straight up asked her- why do you sweat so much? She told me that she didn’t like using aluminum under her armpits. This information at the time totally didn’t make sense to me. I didn’t know what aluminum was or why I should care but I realized right then, she wasn’t wearing the anti-perspirants my brother or my parents were wearing for an obviously good reason. A good enough reason that she wasn’t concerned about the public embarrassment of sweaty pits.
When I boarded the plane in North Carolina to go to Chicago just a few days ago to deliver over 270,000 petitions to Kraft headquarters, I wasn’t sure what was going to happen.
Over the course of this week, several media outlets have interviewed me before, during and after my visit to Kraft where they reported bits and pieces of what happened; however, they didn’t share the whole inside story and that is why I want you to know everything that happened that day including everything that led up to the behind-closed-doors conversation I had with Kraft.
No April Fool’s Joke
On Monday, which happened to be April Fool’s Day, I woke up at 5am to a very chilly morning in Chicago to get ready for a live TV interview on Fox News Chicago. I spent the night before thinking about what I was going to say and preparing for questions. There was one thing I wanted to get across in the interview – I wanted to ask Kraft on live TV, why they have refused to meet with Lisa and I (after repeated attempts to reach out to them) and why they haven’t listened to over 270,000 thousand consumers. Luckily during the interview, I was able to ask those questions. My favorite line was telling Kraft “I’m not the boogie man.” To my surprise, Fox invited their medical correspondent on the show with me, who ended up confirming the research that there is a correlation between hyperactivity and the consumption of food dyes. This doctor even went on on live TV again in the afternoon that day, to confirm these findings in the evening broadcast. Many people at the station told me they appreciated my efforts to raise awareness about food safety. So of course, I took a moment and tweeted that.
When I landed yesterday back in Charlotte, I got slammed by reporter requests to talk about the petition delivery and the meeting with Kraft. I am taking all of the requests because it incredibly important to keep getting this message out there. However, these interviews take up a serious amount of time and energy. I want you to know, I plan on writing a VERY detailed post about exactly what happened, as soon as possible – waiting to do it is killing me!
In the meantime, this is a radio clip that is probably one of the most detailed accounts of what happened that’s been released so far by the media…
For the first time in the more than 2 weeks since we launched our petition asking Kraft to remove artificial dyes from their line of macaroni and cheese, Kraft has finally acknowledged our petition and the more than 270,000 who have signed it. (Transcript of video continues below)
Here is Our Video Response To Kraft’s Latest Letter Addressed to “Mac & Cheese Lovers”:
The Actual Letter Posted on Kraft’s Website (This was not sent to us directly):