Beware Of This Head Fake: Healthy Cereal That Isn’t.

I’ve always loved cereal and as a child I downed bowls of Golden Grahams for breakfast and sometimes dinner too. When I grew up, I ate Fiber One on top of my yogurt while sitting in my cubicle at work. I thought it was very healthy for my body (because of all that fiber and would help me lose weight), and just didn’t understand why I didn’t look and feel my best after eating it. Thankfully I found much healthier cereal later in life but before I tell you about my favorite kinds, we must discuss what is really going on in the “healthy cereal” industry. 

It’s estimated 94% of us have cereal in the cabinet – but a century ago hardly anyone did. Cereal was the first processed food, making life easier for Americans (and now for people all over the world). Cereal requires no cooking, no skills, and it’s just about as easy as you can get. We want everything to be quick and easy, and this has become an epidemic in this country. This is why cereal has been called the biggest success story of the modern food industry, and as put by author Michael Pollan, “Breakfast cereals in many ways are the archetypal processed food product of modern capitalist food economics”.

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Millions of dollars are spent on advertising cereal every year, and while most of it aggressively targets children, they heavily advertise to adults as well – from Trix “Silly Rabbit” commercials, free prizes, online games (advergames), celebrity endorsements, product placements, and the marketing messages on the box – we are inundated with their marketing messages every day. It’s all done to make us believe that we don’t have time prepare real food for our families and that their vitamin-fortified creations will give us (and our kids) the energy we need to get through a hard day.

But, when you take a hard look at cereal, what is it really?

In reality, the cereal industry is making billions selling us cheap commodities like corn and sugar, mixed with cheap additives like artificial colors, dumped into a colorful box with cartoon characters. Mainstream cereals are so heavily processed that they do not have natural nutrients, that’s why most of them are sprayed with vitamins, minerals, and sometimes fortified with protein. It’s the ultimate fake food.

The marketing messages on the cereal boxes sure sound healthy: “High Fiber”, “Protein”, “Gluten-Free”, “Low Fat”, “All Natural”, “Essential Vitamins” and “Good Source Of (insert vitamin here)”. But, is cereal really good for us or is it just processed junk food? Several “healthy” cereals contain questionable additives that should never be in a healthy breakfast.

Some of the WORST ingredients you’ll find even in “Healthy” cereal:

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Kellogg’s & General Mills: Drop the BHT From Your Cereal – Like You Do In Other Countries!

Today, I’m launching a petition to ask Kellogg’s and General Mills, the world’s largest cereal companies, to drop the preservative BHT from all of their cereals like they do in other countries. 

It’s hard to imagine a world without cereal. Like so many of you, I grew up eating it almost every day. I discovered that many of the most popular cereals in America, like Rice Krispies and Cinnamon Toast Crunch, contain the chemical Butylated Hydroxytoluene, otherwise known as “BHT”.  

Companies like Kellogg’s and General Mills do not use this ingredient in cereals in other countries.

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They took BHT out of cereals completely, and replaced it with safer alternatives in Europe – but continue to sell cereals with BHT here in North America. This chemical should not be in our food!

  • BHT is not proven safe! It’s linked to cancer (1) in some animals studies and is an endocrine disruptor that interferes with hormones (2).
  • The approval of BHT as a food additive has been called one of the worst failures of our regulatory system by the respected Environmental Working Group and is included in their list of dirty dozen food additives (3).
  • The Center For Science In The Public Interest (CSPI) classifies BHT as a “Caution” ingredient (4) that is unnecessary, is easily replaced by safe substitutes, and to avoid it when possible.
  • There’s conflicting data about whether BHT promotes the growth of tumors, and its research is controversial (5) – too controversial to allow it in our food! The European Food Safety Authority (6) notes that short-term and subchronic toxicity study findings are inconsistent. BHT simply hasn’t been proven safe and researchers agree that more studies need to be conducted.

Millions of children are eating this risky additive for the most important meal of the day.

Why should Americans needlessly consume a controversial chemical if these companies have already figured out how to make their cereals without it?

It’s time we demand the same here in the U.S!

That’s why I’m petitioning Kellogg’s and General Mills to completely remove BHT 
 from their cereals.

We deserve the same safer ingredients other countries get.

It’s time to dump the BHT!

Let’s end #RiskyCereal together, please join and sign the petition here.

xo,

Vani 

Watch the video:

 

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Pumpkin Quinoa Porridge – A Warm Delicious Breakfast!

Imagine all the flavors of pumpkin pie in a big hot bowl of goodness… That’s what this breakfast is! It might as well be a dessert because it tastes that good! Fortunately, this breakfast will give you staying power, a nice dose of healthy fiber and disease-busting nutrients without the sugar high. This Pumpkin Quinoa Porridge will be perfect for the holidays ahead – make a big batch for your family and friends for a warm delicious organic treat!

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