From One Babe To Another: #DumpKraft

I want to share a letter I sent today to the man behind the newest Kraft Commercial. Kraft is using this new campaign to distract people’s attention away from the petroleum based artificial dyes they use in Mac & Cheese to hot sexy abs. Let’s not let them detract from the real issue at hand.

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Watch the the latest Kraft Commercial Video HERE


Dear Anderson Davis, aka “The Zesty Guy”,

Hi, it’s Vani Hari aka the Food Babe here! From one babe to another, I’ve got something really important to ask you. I saw the recent Kraft commercial you are starring in, and boy was it hot! So it got me thinking. Kraft is one of the largest food companies here in the US, and it makes total sense why they would want your face on their brand especially after all the negative publicity they have experienced as of late with another babe, me.  The reason why they want to change the conversation to your face and abs is because they don’t want Americans to know they are being exploited. Let me explain.

I recently discovered that several American brands are using harmful additives that are not used – and in some cases banned – in other countries. One of those products is an iconic staple that almost every American has had at one time or another: Kraft Macaroni and Cheese. Kraft Macaroni and Cheese in the US contains the artificial food dyes Yellow 5 and Yellow 6 made from petroleum, however Kraft reformulated this product in the U.K. using natural dyes, paprika and beta carotene when they found out these dyes were going to require a warning label.

These unnecessary – yet potentially harmful dyes are linked to hyperactivity in children, asthma, allergies, migraines and are contaminated with carcinogens (substances that cause cancer!).

The worst part, all of Kraft’s Mac & Cheese products marketed towards children contain these artificial dyes. I noticed you are a family man and have children. Would you let your child be pumped up with questionable petroleum-based ingredients and support a company that uses them here but not in other countries?  How can we trust Kraft with our children? It is completely unfair to us that Kraft has reformulated the exact same product in other countries without petroleum. Don’t we deserve the same safer version our friends get overseas?

Well, you are not alone, actually over 280,000 people thought it was unfair too and last month signed a petition to ask Kraft to remove these dyes.  Many of the people who signed the petition have either been affected by these dyes themselves or have had children who have experienced negative consequences. The letters I have personally received are heartbreaking.

After basically no response from Kraft (other than this letter to their fans), I decided to go to Chicago and deliver the signatures to their front door step on the same day they launched your new commercial (coincidence, I think not). Because of social media pressure, they eventually caved and let me in for a discussion, however all they did was just reiterate their position, and asked me to “agree to disagree” with them.  Kraft does not put the safety of their consumers  as their highest priority, rather it is their bottom line, and they confirmed this during my meeting with them.

Kraft obviously missed a huge opportunity to do the right thing, and now many concerned consumers are boycotting not only Mac & Cheese, but their entire line of products – including the dressing you are so famously known for now. So let’s talk about this dressing. Kraft Zesty Italian contains a couple of ingredients you should know about ASAP.

Vinegar, Water, Soybean Oil, Canola Oil, Sugar, Salt, Contains Less Than 2% of Garlic*, Garlic, Red Bell Peppers*, Onions*, Xanthan Gum, Spice, Oleoresin Paprika, Potassium Sorbate And Calcium Disodium Edta (to Protect Freshness). *Dried.

The ingredients in red above are likely all GMO (Genetically Modified Organisms). Oh you don’t know what GMOs are? Let me fill you in on that too.
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The Inside Story On My Visit To Kraft Headquarters

When I boarded the plane in North Carolina to go to Chicago just a few days ago to deliver over 270,000 petitions to Kraft headquarters, I wasn’t sure what was going to happen.

Over the course of this week, several media outlets have interviewed me before, during and after my visit to Kraft where they reported bits and pieces of what happened; however, they didn’t share the whole inside story and that is why I want you to know everything that happened that day including everything that led up to the behind-closed-doors conversation I had with Kraft.

No April Fool’s Joke

On Monday, which happened to be April Fool’s Day, I  woke up at 5am to a very chilly morning in Chicago to get ready for a live TV interview on Fox News Chicago. I spent the night before thinking about what I was going to say and preparing for questions. There was one thing I wanted to get across in the interview – I wanted to ask Kraft on live TV, why they have refused to meet with me (after repeated attempts to reach out to them) and why they haven’t listened to over 270,000 thousand consumers. Luckily during the interview, I was able to ask those questions. My favorite line was telling Kraft “I’m not the boogie man.” To my surprise, Fox invited their medical correspondent on the show with me, who ended up confirming the research that there is a correlation between hyperactivity and the consumption of food dyes. This doctor even went on on live TV again in the afternoon that day, to confirm these findings in the evening broadcast. Many people at the station told me they appreciated my efforts to raise awareness about food safety. So of course, I took a moment and tweeted that.

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Kraft Petition Delivery – Listen To What Happened

When I landed yesterday back in Charlotte, I got slammed by reporter requests to talk about the petition delivery and the meeting with Kraft. I am taking all of the requests because it incredibly important to keep getting this message out there. However, these interviews take up a serious amount of time and energy. I want you to know, I plan on writing a VERY detailed post about exactly what happened, as soon as possible – waiting to do it is killing me!

In the meantime, this is a radio clip that is probably one of the most detailed accounts of what happened that’s been released so far by the media…

Enjoy it – I get pretty fired up.

Listen here: WGN Radio Food Fight Blogger War with Mac & Cheese

 

FYI – When you click on the WGN link, there is small play button that looks like this below (It’s not the video) – you will need to click this to listen to the 16 min radio interview.

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Kraft Acknowledged Petition But Didn’t Address Concerns of Over a Quarter Million People

For the first time in the more than 2 weeks since we launched our petition asking Kraft to remove artificial dyes from their line of macaroni and cheese, Kraft has finally acknowledged our petition and the more than 270,000 who have signed it. (Transcript of video continues below)

Here is Our Video Response To Kraft’s Latest Letter Addressed to “Mac & Cheese Lovers”:

The Actual Letter Posted on Kraft’s Website (This was not sent to us directly):

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