Everyone knows that chips aren’t exactly healthy and many of us eat them anyways. They are part of our culture whether we like it or not. Super Bowl Parties. Vending Machines. Side Items. School Lunches. They are everywhere and that’s why seeing a very popular chip change sent shockwaves through me and a burst of hope shot up my spine.
I was recently near San Francisco visiting a local Costco store and saw a huge display of Organic Ruffles in one of the aisles. I was really surprised to see this because I’d never seen Organic Ruffles, and in fact, I had never seen a certified organic Frito Lay product ever in my life. Turns out that these chips are an exclusive deal, and are only available to Costco members. Costco wanted to have more organic snacks available to their customers, so they asked Frito Lay and got them. I also came to find out that it’s not just Ruffles and that Costco also asked Frito Lay for an organic version of Stacy’s Pita Chips, and also limited-edition Supreme Cheddar Doritos without the MSG (that you find in regular Doritos). Go Costco!
This is why grocery stores are our friends. It’s not just us activists that can get change at these mega-billion dollar food companies – there are hundreds of amazing people working within the system to drive change and it can happen fast. They are the unsung heroes you never hear about…
You might not think this a big deal. But it is.
Finding Organic Ruffles was a huge sign that Frito Lay is capable of much more than I previously thought. Frito Lay is owned by Pepsi Co and considered one of the worst junk food companies in the world – their products are FULL OF ADDITIVES & GMOs – so much so, that they have spent over 8 million dollars fighting GMO labeling over the last 3 years.
Take a moment and think about this.
Part of our work is to speak up about these little changes because they do matter. In this case, switching from regular potato chips to organic chips can make a big difference for average people. That’s why I want to draw attention to this.
Can you imagine what would happen if everyone had access to these Organic Ruffles? We would have have…