Are You Being Tricked By These Food Industry Marketing Tactics?

The countless commercials touting Subway’s new “Fritos Chicken Enchilada Melt” have gotten so ridiculous, I am about to lose my mind. A member of the Food Babe Army sent me leaked photos of the ingredient list of this highly processed sandwich. The full ingredient list is below – you don’t want to miss this. 

I’ve been asked why I targeted Subway in my petition to remove azodicarbonamide from bread many times now. While I already knew this chemical is being used in restaurants and bakeries all across the country, I was fed up with the way Subway misleads its customers with their deceptive “Eat Fresh” advertising. Something needed to be done, especially since they completely ignored my investigation into their ingredients in 2012further pressure in 2013, and repeated phone calls and requests to their corporate headquarters. 

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FOOD BABE TV: Are You Eating This Ingredient Banned All Over The World?

Are you eating this ingredient banned all over the world? Find out on the next episode of Food Babe TV right here:

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Azodicarbonamide 101

  • Azodicarbonamide is a yellow orangish powder, more commonly used commercially in the creation of foamed plastics – like yoga mats, shoe soles, floor mats and window gaskets.
  • The FDA allows food companies to use azodicarbonamide as a flour bleaching agent and dough conditioner in any food product giving it a status of GRAS or “Generally Regarded As Safe”.
  • But, the FDA doesn’t even keep track of the companies who use azodicarbonamide as an ingredient. The lack of information leads the FDA to not update or include an toxicity information about this ingredient in its EAFUS or “Everything Added to Food in the United States” database.
  • When a truck carrying azodicarbonamide overturned on a Chicago highway in 2001, it prompted city officials to issue the highest hazardous materials alert and evacuate people within a half mile radius! Many of the people on the scene complained of burning eyes and skin irritation as a result. (Source: Pandora’s Lunchbox by Melanie Warner)
  • The U.K. has recognized azodicarbonamide as a potential cause of asthma if inhaled, and advises against its use in people who have sensitivity to food dye allergies and other common allergies in food, because it can exacerbate the symptoms.
  • The World Health Organization (WHO) studied azodicarbonamide, and also linked it to asthma and other allergic reactions.
  • When azodicarbonamide partially degrades with the heat of processing, it forms trace amounts of semicarbazide, which shows carcinogenicity that can result in tumors over time.
  • The United States is one of the only countries in the world that still allows this ingredient in our food supply. It is banned as a food additive in the U.K., Europe, and Australia, and if you get caught using it in Singapore you can get up to 15 years in prison and be fined $450,000. I’d like to see the head of the FDA put in jail for allowing it, wouldn’t you?

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Eats According to my iPhone – Subway & Halcyon x 3

Before I share what I’ve been eating lately, I should mention one lunch that is not pictured. Last weekend I ventured into a Subway for the first time in maybe 7 years. To read all about that story, you’ll have to read and watchFood Babe Investigates: Is Subway Real Food?” at 100 Days of Real Food. My expression at the end of the video says it all.

This investigation was further shared by one of my true food heroes – Robyn O’Brien (The author of The Unhealthy Truth and founder of the Allergy Kids Foundation). Check out what she wrote about it on Prevention Magazine. To say that I am thrilled about this, is an understatement!

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