I am very excited to announce the launch of Food Babe TV. This is something I have been working on for a very long time. I want to change the way everyone thinks about their food together with you and in a very visual, fun and impactful way. I hope you enjoy the first episode below and share it with your friends and family. I’m counting on you to spread the word and tell everyone what’s really in our food – let’s change the world together!
Watch: Do You Eat Beaver Butt?
Natural Flavors 101
Castoreum (or beaver butt) is just one of the ingredients that could be called a “natural flavor.” But there are many other things called “natural flavors” that could be lurking in your food. We’ll never know what they are because the food companies won’t tell us as they consider this information proprietary.
According to the FDA, natural flavors can include:
“the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional” (21CFR101.22).
That means, the food industry can use virtually anything found in nature (including genetically engineered fruits, vegetables, meat and hidden forms of MSG derived from yeast) and label it as “natural flavors”. These flavors create a false sense of reality while you are eating and give off the illusion of real food. The flavors work against you, getting you addicted to processed food using the best part of a taste or even smell. (Who are these flavor chemists? You can learn more about them here.)
They don’t want you to have the full essence of the strawberry – they want you to only experience the best 1 millionth part of the taste – so you get “addicted” and keep having to go back for more and more, searching continuously for gratification – eating more of that product which in turns fills Big Food Companies pockets. The Big Food Companies are “hijacking” your taste buds one by one and the FDA couldn’t care less, because they allow these companies to get away with it.
Most of us know artificial flavors derived from petroleum and crude oil aren’t good for us, but the ingredient “natural flavor” can fool the best of us. Natural flavor can legally contain natural occurring “glutamate” bi-products like MSG – which are known excitotoxins. These excitotoxins are some of the chemicals that cause your taste buds to experience irresistibility when it comes to food. Ever wonder why you can’t just eat one chip? Or one cookie? Or why you remember a taste of a product so distinctly and crave it uncontrollably? Natural flavors can be to blame.
A lot of people think you shouldn’t blame these food companies, flavor chemists, or anyone else for people’s inability to stop eating and from getting obese – but when companies practice this type of trickery – you can’t help but realize we are all at a disadvantage. How much do you have to research and know about your food in order to trust it? Can we expect all people in all income levels to have the time to find and understand this knowledge? Shouldn’t we be able to trust the mustard or the oatmeal the grocery store down the street is selling to us? It’s amazing we can’t trust something labeled “natural flavor” – it sounds so simple, friendly and well natural… but really can be so misleading.
What Can You Do About Natural Flavors?
Humans were meant to eat real food – not fake industrial food created in a laboratory and that’s why I recommend not buying food with the ingredient “natural flavor” on the label. Who wants to be tricked or lured into thinking a food tastes better or smells better than it should or eating beaver butt for goodness sake!?
If you find a product in your pantry or fridge that has “natural flavors” in it – take it back to the store and get your money back. But before you take it back, come on over to my facebook page and post a picture of that product, so we can all learn and identify where natural flavors or beaver butt may be hiding.
Wishing you the greatest health imaginable.
P.S. We all need to know what’s in our food. Let’s save #beaverbutt together. Don’t forget to share this information with your friends and family, by hitting one of the social media buttons below or using “share this” to send them an email.
***No beavers were harmed in the making of this film***