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How To Find The Best Natural Mascara That Actually Works


They are so important. We must protect them. Letting makeup filled with coal tar and petroleum that’s contaminated with carcinogens, parabens that promote aging and sagging skin, and acne causing ingredients found in airplane deicing liquid drip into your eyeballs is not the answer!

I have to be honest though, I LOVE the way my eyes look when I have makeup on, but I hate the act of putting on makeup, so I do it, grudgingly… And once I found out all the crazy toxic ingredients the makeup industry uses in many conventional products my entire perspective changed. I go days without a lot of makeup on my face unless I’m on camera or have an event. Don’t get me wrong, being on camera has its perks and its disadvantages. It allows me to spread the message of organic, real and non-GMO food living to so many more people, but it also requires heavier makeup at times – those camera lights can be harsh let me tell ya!

When I’m behind the scenes blogging or living my day to day life I wear the least amount of makeup possible – maybe a little blush and lipstain and that’s it. But when I go on camera – it’s eyeliner, eyeshadow and mascara. Mascara was the first makeup product I changed out of my makeup bag, but it took me a long time to figure it out which brands actually work.

Here’s how to find the best natural mascara that actually works.


First, let’s talk about the ingredients in mascara you want to avoid:

  • PARABENS – Used as a preservative and is an endocrine disrupter that messes with your hormones. (Top Offenders: L’Oreal, Cover Girl, Avon, Bobbi Brown, Clinique, Maybelline, Neutrogena, Revlon, Chanel, Lancome)

  • PARFUM (a.k.a. fragrance) – Why do you need parfum on your eyes – that’s crazy. Oh it’s to cover up the smell of coal tar! This is even in some products marketed as “unscented.” Some fragrance ingredients can trigger allergies, asthma and acne, linked to cancer and neurotoxicity, and are harmful to fish and other wildlife.  (Top Offenders: Neutrogena, Lavera, Milani)

  • ALUMINUM POWDER – Considered a neurotoxin and linked to Alzheimer’s disease and other cancers. (Top Offenders: Cover Girl, Estee Lauder)

  • BHA and BHT: Used as a preservatives and is an endocrine disruptor and may cause cancer (BHA). Harmful to fish and other wildlife. (Top Offenders: Maybelline, Rimmel)

  • PROPYLENE GLYCOL:  Linked to acne, eczema, and other skin allergies. (Top Offenders: L’Oreal, Mineral Fusion, Rimmel, Avon, Maybelline)

  • COAL TAR DYES: p-phenylenediamine and colours listed as “CI” followed by a five digit number. The U.S. colour name may also be listed (e.g. “FD&C Blue No. 1″ or “Blue 1″). Potential to cause cancer and may be contaminated with heavy metals toxic to the brain. (Top Offender: Maybelline)

  • FORMALDEHYDE RELEASING PRESERVATIVES –  Look for DMDM hydantoin, diazolidinyl urea, imidazolidinyl urea, methenamine and quarternium-15. Used in a variety of cosmetics. Slowly release small amounts of formaldehyde, which causes cancer. (Top Offender: Almay)

  • RETINYL ACETATE (VITAMIN A ACETATE) – Biochemical or cellular level changes, Cancer, Developmental/reproductive toxicity, Organ system toxicity (non-reproductive) (Top Offenders: Elizabeth Arden, Almay, Revlon)

    *Ingredient research provided by The Environmental Working Group and David Suzuki Foundation*

I am a firm believer that if I eat the way I do, I can avoid the impact of most of the chemicals in my surroundings, but I also want to vote with my dollars and I refuse to buy products from companies that continue to pollute the environment and our bodies with loads of toxic substances. I also don’t like the idea that something I put on my eyes can potentially cause cancer over time, cause acne, aging or disrupt my hormonal balance. That’s why I went on a search to find a clean mascara – here are the ones that make the cut that I’ve personally tried… I know there may be some other ones available, but these actually work based on my experience.

Food Babe’s Favorites

In the end – If you want to know if your makeup is safe and not toxic – check out the Environmental Working Group’s Skin Deep Database, they have thousands of your favorite brands listed with their safety ratings for you to investigate yourself…

Please share this post with all your lady friends – I’m sure they will be very appreciative.

Curl Those Lashes!

Food Babe

P.S. This is my FAVORITE eyelash curler in the whole wide world (I’ve tried them all and this is the best BY FAR!)… and remember to add carrot juice to your green juice, it’s amazing for those eyelashes. When I started doing this, my eyes got brighter and lashes got longer – it’s no joke!

NY Times Photoshoot: Travis Dove Photography
NY Times Photoshoot: Travis Dove Photography

Editorial note: Updated on 9/5/18 to include my current favorite mascara. 

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475 responses to “How To Find The Best Natural Mascara That Actually Works

  1. Gosh and I finally found a mascara I love that I’ve been using faithfully for a couple years (urban decay ) dare I look at the ingrediates.

      1. Love Ginzing mascara BUT BUT BUT — Estee Lauder, Orgins’ parent company, is NOW TESTING ON ANIMALS because they are selling in China which requires it.
        Estee Lauder also owns Aveda and Clinique.
        Kudos, on the other hand, to Paul Mitchell, who pulled out of the China market because it staunchly refuses to test on animals.

        It would be great if everyone took a moment to send Estee Lauder an email or better yet sent an email and stopped using their products until they honor their cruelty-free pledge.

  2. Have you ever tried Artistry’s mascara? I stopped using all other mascaras many years ago and started using Artistry’s. Last year, I became an IBO because I liked the products very much. Take a look at the ingredients and certifications. Most products are biodegradable, hypoallergenic and ingredients come from certified organic farms.

  3. I love to use Eyes Right Mascara from LUSH 🙂 it’s a gentle mascara made with a fresh wheatgrass base, Japan and Carnauba waxes.

  4. I live tarte cosmetics but am always searching for a natural eyeliner for my bottom waterline that doesn’t run, any suggestions?

    1. Yes, Makeup Forever was principally developed for this very purpose. Little pricey, but a great waterline eyeliner certainly.

  5. Ok that is all well .. thanks.. I tossed all of my perfumes.. hard to do. Next time do you think you could do eye makeup and foundations?

    1. I write about all of the natural and cruelty free foundations, lipsticks and gloss, perfume etc on my site Hello Dollface- take a look!

  6. Arbonne It’s a Long Story … them all….water resistant
    not waterproof! love my Arbonne…

  7. I’m pretty sure that the link to the eyelash curler that you shared isn’t the best source to buy from. Pretty much all of the reviews on that page say that it is not an AUTHENTIC shu uemuera eyelash curler. Sort of false advertising- but I’m not I’m blaming you!
    I think you should probably change that link to buy it, maybe link to buy from Sephora or a similar source.

  8. Years ago I saw the show 20/20 and it showed Loreal testing on animals, it was horrid! I vowed to never buy their products. Dont know if they changed or not but still wont.
    As far as mascara I also use Origins and its a #1 on the safe list so hopefully its ok, waiting to see if Food Babe answers it. I would love to hear about hair dyes too!! Thank you Food Babe for all of your research and hard work!

  9. I’ve recently started using Physicians Formula Organic Wear. I found it on for under $10. Works great!

  10. Would love to know whether your favorites test on animals or not. I think most of us that care enough to know about the ingredients, also care about cruelty to animals. Can you leave an update letting us know?

  11. I have to say that I’m amazed that so many consultants for various companies are chiming in about their “organic”, “natural”, “botanical” mascaras. PLEASE, look at the ingredients. There’s even a list of ingredients to avoid included in the article. Maybe we need an article about greenwashing?

  12. I just bought Tarte Lights Camera Splashes and it is by far the best mascara I’ve ever used! Happy to know its a good choice 🙂

  13. Ava Anderson non toxic mascara was pictured, but not mentioned. I have been using it for a few m

  14. I rarely used to wear mascara in the past especially being a contact lens wearer they either burned my eyes or irritated my lids. Since I found ava anderson mascara I now wear everyday and even sleep with it no probs. No more naked eyes, check!

  15. EWG’s Skin Deep report ranks Tarte’s mascara as an overall 5 and says it contains 2 types of parabens. Am I missing something here? Why did she recommend that?

    1. I’m not sure. I would definitely be concerned with the parabens. I value EWG, but have to really think about some of their rating systems because I recently looked up sunscreen, in particular Goddess Garden. It ranked some essential oils as 3-5 which I find ridiculous simply because some people might find it irritating to their skin. Goddess Garden is 98% organic and the 2 % that isn’t is natural zinc oxide.

      1. Thanks for your comment! I checked this out and the EWG website is not up to date on the Tarte mascara. The ingredients can be found on Tarte’s website, and do not contain any parabens:

        “Water/aqua/eau, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, triethanolamine, alcohol denat., candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).
        – formulated without parabens, formulated without mineral oil, formulated without phthalates, formulated without sodium lauryl sulfates, formulated without gluten”

    2. Omg…I have been using Tarte for a few months now. Good thing I just ordered Ava Anderson mascara.

  16. Thank you for this. I’ve been having issues with my eyes. I’m going to try one of these!

  17. Ok, since this article is bound to be found and run into, its pretty simple really.

    Commentators, Just look at all your product’s ingredients, then look at quantity, then price, compare and choose.
    I am picky and won’t take anyone’s word for it, simple as that. At least verify, nothing is perfect but we can at least choose the best of the best.
    Hope this helps in any way for each 4 Mascaras pictured, which would you choose?

    1. TARTE 0.24 fl. oz. deluxe 0.10 fl. oz. $20:

    Water/aqua/eau, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, triethanolamine, alcohol denat., candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

    –Cyclopentasiloxane (or CPS for short) is one of many types of silicones. In general, silcones are known for their ability to lubricate, waterproof and provide shine. (Think “Armor All” for your head.) …CPS is a water-thin so it’s very good at dispersing thicker, greasier silicones. For this reason it’s often used in combination with dimethicone.

    –Triethanolamine is an amine produced by reacting ethylene oxide (considered highly toxic) with ammonia (another known toxin). It is used as a buffering agent, masking and fragrance ingredient, and surfactant, in addition to its primary use as a pH adjuster.
    According to, Triethanolamine can cause allergic reactions including eye problems, dryness of hair and skin, and could be toxic if absorbed into the body over a long period of time. It can cause itching, burning, scaling, hives, and blistering of skin, all symptoms which may increase with higher concentrations (The Green Beauty Guide).

    2. JOSIE Maran 9.5 grams .34 oz $22

    Aqua (Water)**, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Copernicia Cerifera (Carnauba) Wax**, Dilinoleic Acid/Propanediol Copolymer, Glyceryl Stearate, Stearic Acid, Oleic Acid, Polyvinyl Alcohol, Tromethamine, Kaolin**, PVP, Argania Spinosa (Argan) Kernel Oil**, Beeswax (Cera Alba)**, Hydroxyethyl Cellulose, Stearyl Palmitate, Aloe Barbadensis (Leaf) Extract**, Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol, Laureth-4, Panthenol, Simethicone, Sodium Carboxymethylcellulose. MAY CONTAIN: Mica (CI 77019), Iron Oxide (CI 77499), Black 2**.

    –Styrene/Acrylates/Ammonium Methacrylate Copolymer? permits their use as indirect food additives for use in coatings of food packaging.
    The CIR Expert Panel noted that these very large copolymers and polymers exhibited little toxicity. Acrylates Copolymer did produce skin irritation, but no evidence of sensitization was found.
    Ingredients in the Acrylates Copolymer group are copolymers and polymers comprised of acrylic acid andother monomeric building blocks. Nonetheless, they are all uniformly large molecules and are produced in chemical reactions that leave very little residual monomer.

    –polyvinyl alcohol (PVA), a colourless, water-soluble synthetic resin employed principally in the treating of textiles and paper. PVA is unique among polymers (chemical compounds made up of large, multiple-unit molecules
    –Dilinoleic Acid/Propanediol Copolymer? An optimum ratio of silicone elastomer, polyesters and polyethylene wax. Provides an enhanced glossy effect and tactile performance with reduced tackiness. Designed to be formulated into anhydrous systems and is dispersible in a variety of oils.

    3. PF ORGANIC wear mascara 0.26Oz./7.5g Price $9.95

    Citrus Aurantium Dulcis (Orange) Fruit Water*, Glycerin*, *Iron Oxides, Microcrystalline Cellulose, Glyceryl Stearate SE, Beeswax*, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax*, Tapioca Starch*, Oryza Sativa (Rice) Extract*, Stearic Acid, Glycine Soja (Soybean) Oil*, Olea Europaea (Olive) Leaf Extract*, Aloe Barbadensis Leaf Extract*, Cucumis Sativus (Cucumber) Fruit Extract*, Cellulose Gum, Glycerin, Magnesium Aluminum Silicate, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate May Contain: Titanium Dioxide

    —Microcrystalline cellulose (C6H10O5)n? is refined wood pulp. It is a white, free-flowing powder. Chemically, it is an inert substance, is not degraded during digestion and has no appreciable absorption.
    –Magnesium Aluminum Silicate? The International Journal of Toxicology published a study in 2003 that reported very mild skin irritation in rabbits that were exposed to magnesium aluminum silicate. This suggests that people with very sensitive skin may not be able to use the ingredient due to redness, itching or swelling.

    * Ingredients from Organic Farming

    4. AVA ANDERSON 0.25oz. Price: $17.95

    Ingredients: aloe barbedensis leaf juice extract (organic aloe), cetyl elsters wax nf (vegetable based wax), vegetable glycerin, Glyceryl Stearate se (palm kernel source), iron oxide (filtered), (77499) (mineral based colorant), mica ((77019) (mineral based colorant), titanium dioxide, (77891) (mineral based colorant) geogard ultra.

    — Geogard Ultra? is a naturally-derived, broad spectrum preservative. It utilizes “hurdle technology” to protect formulations from contamination and is widely considered a reliable and safe alternative to traditional preservatives.
    The two primary components of this preservative are Gluconolactone and Sodium Benzoate. This preservative offers many reassurances as to its safety:
    Broad spectrum
    Globally accepted (as opposed to the many cosmetic products made in America not allowed to be sold in Europe or Japan due to safety concerns)
    Japan (most stringent criteria of all countries concerning personal care product ingredients)
    North America
    South America

    Excellent toxicity profile – long history of use, non-sensitizing and non-irritating

  18. PLEASE do more reviews and talk about natural makeup such as concealer, foundation, blush, etc! 🙂

    1. Go to in shop tab is each product click details to see INGREDIENTS. The heavens have opened up and you will hear angels singing. Believe in yourself, you can do your own reviews when you learn about ava’s cause the ingredients say it all, you will seek no longer like I did. I looked for tons of reviews and nothing gave me ava’s until I found it which is why I am letting you in on it, see for yourself. Let me know what you think.

      1. Couldn’t agree more! Ava Anderson is by far the best and most pure that I’ve used & I’ve been blogging about this issue for years! Each item is high quality yet affordable. Full transparency with all ingredients listed. The site also has a helpful guide listing the benefits of each ingredient.

  19. As a fellow blogger, I appreciate your site. I am confused by this particular post. Usually yours are very well researched and thought out. I too am a long time label reader and don’t get these picks. I appreciate EcoStrong’s breakdown. So many people are already confused when they read labels, so when someone like you (or me, for that matter) endorses someone, they trust it. There are much better ones out there (but I don’t want to discredit myself by having people think I am on here endorsing one, so I will not mention it); just know there are better options.

  20. Poofy Organics gets my vote. Compare these ingredients to any of those listed above, and you’ll see why! By the way, it also works beautifully!

    “Perfect lash mascara, made from all natural ingredients which condition your lashes and rely on organic fruit pigment for color. Coats, thickens and lengthens the lash with every stroke of the brush. Smudge proof and water resistant.”

    Mascara Ingredients: Water (Aqua), Chamomile Hydrosol (Matricaria Recutita)*, Cera Alba (Beeswax)*, Copernicia Cerifera (Carnauba) Wax, Mica (CI 77019), Coffea Arabica (Coffee Powder)*, Oryza Sativa (Rice) Powder*, Helianthus Annuus (Sunflower) Seed Oil*, Zea Mays (Corn) Starch*, Lecithin, Tocopherol (Vitamin E), Acetic Acid, Origanum Vulgare Leaf Extract, Thymus Vulgaris Extract, Cinnamomum Zeylanicum Bark Extract, Rosmarinus Officinalis Flower Extract, Hydrastis Canadensis Root Extract, Citrus Medica Limonum (Lemon) Peel Extract*. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), (CI 77491), (CI 77492) (*Certified Organic)

    1. Since we are looking at ingredients and sayin this one is better than the others, let’s see the unknown sources (non organic) here too:
      PO –Lecithin
      The only people who need to make a point of avoiding soy lecithin are those with severe soy allergies or chemical sensitivities, and of course, those who notice that they personally react badly to it. And if you don’t have a soy allergy, almost all of the remaining concerns about soy lecithin (pesticides, solvents, and GMOs) can be completely eliminated by purchasing products that contain organic soy lecithin.
      Dry skin, dermatitis. Lecithin is often put in skin creams to help the skin retain moisture. People may tell you this works, but there is no reliable clinical research showing that lecithin is effective for this use.
      Tocopheral: Tocopheryl Acetate does show tendencies of being a skin toxicant; several in vitro tests on mammalian cells showed positive mutation results.

  21. Are all the make-lines you mention testing on animals?
    Even tarupe sold out to china which still today is testing on animals ! Any makeup line that is made in China has to test on animals.
    Check out THE BEAGLE FREEDOM PAGE AND APP (cruelty cutter) to scan in the store and find out if the products are animal cruelty free!!!!!!!

  22. The problem with ordering mascara from Amazon is you don’t know it’s genuine. Many of the better makeup brands are being copied, made with harmful ingredients and sold as fakes. Example: I saw a show on Dateline recently about this. I ordered Naked 2 eye shadow palette on eBay and compared it to the one I bought my daughter at Ulta make up store and it is clearly a fake. I threw it away (despite paying $30 for it). I recommend purchasing straight from the company that makes it and not from just any online store.

  23. I have recently started using Gabriel products and have been very satisfied with them. I’m also using Andalou Naturals CC Cream with Rose Stem Cells and LOVE IT! Both are non GMO and cruelty free products.

  24. I only use natural, clean, and organic makeup on my skin and I have for years. The best mascara I have tried so far that is absolutely the cleanest is the new W3ll People mascara, it is amazing!

    1. Thanks for your comment – I checked this out and the EWG website is not up to date on the Tarte mascara. The ingredients can be found on Tarte’s website, and do not contain any parabens:

      “Water/aqua/eau, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, triethanolamine, alcohol denat., candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).
      – formulated without parabens, formulated without mineral oil, formulated without phthalates, formulated without sodium lauryl sulfates, formulated without gluten”

  25. I’m a fan of 100% Pure’s black tea mascara. It’s a bit on the pricey side at $18, but it’s completely natural and mostly organic… And it actually IMPROVES the health of your lashes!

    1. Samantha, where did you find the 100% Pure mascara for $18? It’s $26 on their website… Thanks!

      1. Dang! It’s been a while since I bought makeup (been going without it a lot) and I’d forgotten they raised their prices pretty considerably. I should have checked before posting! Sorry about that. :/

  26. I am trying 100 Percent Pure cosmetics. So far I am trying the Powder makeup and mascara and love them. I just ordered some blush and more mascara. With my first order they sent me a sample kit with lots of things to try.

  27. Reading all this I am happy to have found Beautycounter. Their NEVER list has all these nasty ingredients and more, that they pledge to never use in their products. They are on Skin Deep as well. They do not have mascara, yet (watch towards fall), but I love not having to worry about any of this. Bonus, all products are made in the US! Happy 4th!

    1. I recommend you check the ingredients they do use, some other nasty’s not ALL listed here. The common nasty’s are not all, theres hundreds. Compare ingredients with other companies above, 100% pure and Ava Anderson Non Toxic, then compare with the other organic claiming company products many mention above, lots of them hidden nasty;s within the natural ones. Very tricky situations happening. Ingredients matter, all of them! Learn more by searching “greenwashing”.

      1. Thanks Candy, and you are right for everyone to do their homework. Beautycounter does ban over 1500 harmful ingredients, many more than most. They do not pledge to be organic, as even some organic things are not great for you. But they do pledge to use safe, yet effective, ingredients. I want my products safe, but I want them to work as well. I learn more and more every day and appreciate all the people here trying to educate on this important subject. There are many companies trying to do good things and that makes it better for everyone.

  28. Tarte Cosmetics SOLD to China. When they were in New York they said they did not test on animals. This has been all over social-media that the owner sold her company to CHINA and customers are very upset.
    Now the products will be made in CHINA, which does test an animals.

    This would be a great thing for food babe to “TAKE ON” this Billion Dollar industry!

  29. The tarte mascara rates a 6 on EWG
    I am hoping something is off because that is dangerously high for something that women often wear daily. I would NEVER use something with that high a toxicity level. The body absorbs what we put on it within 60-90 SECONDS.

    It doesn’t say it’s an old formula either. I use 100% pure mascara and find it stays put well no matte what the weather. It has been bothering my eyes lately though, so I’m trying to find a different one. The physicians formula rates at level 1, which is amazing. I’m very surprised, but I plan to give it a try.

    1. Hi Sage, yes the EWG database is not correct. The ingredients can be found on Tarte’s website, and do not contain any parabens:

      “Water/aqua/eau, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, triethanolamine, alcohol denat., candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).
      – formulated without parabens, formulated without mineral oil, formulated without phthalates, formulated without sodium lauryl sulfates, formulated without gluten”

  30. Thanks for the info #foodbabe. I’ll be changing my mascara asap. The comments thread is also full of useful info, thanks ladies! Btw, the link to the Shu Eumura eyelash curler on amazon is a knockoff. You can find authentic Shu products only on their website.

  31. Hello oni just checked that data base you suggested and Tarte got a bad cancer rating Ava Anderson and Josie Maran got a low score

  32. Neal’s Yard Remedies Organic has a beautiful mascara that not only leaves out the bad, but it contains essential oils and smells lovely the natural way!

  33. Red Apple Lipstick has gluten free cosmetics. Coming out with a gluten free mascara this month. Can’t wait to try it!

  34. Hi (to food babe),
    You mentioned ingredients to avoid, one is coal tar colours (Cl followed by #). I bought Tarte mascara trough Amazon and now I am looking at ingredients and disappointed to see one of ingredients to be Cl 77499.
    Hmm little confused???

  35. Does anyone know when Tarte changed their formula’s? I tried it a few years ago and had a reaction, but am curious if the formulary has changed since then.

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