I am completely astounded with the incredible work we are doing. I can’t thank you all enough for your amazing activism and support on our campaign to get BHT out of cereal! More than 30,000 of you signed this petition in the first 24 hours and we started making headlines and received some amazing news coverage:
- Chicago Business Journal – “Food Babe targets cereal giants Kellogg’s and General Mills”
- New York Observer – “General Mills Starts Pulling Preservatives After Assault From Food Babe Army”
- Entrepreneur – “Food Blogger Strikes Again, Taking On Chemicals in Cereal”
- Christian Science Monitor – “Should General Mills and Kellogg’s use controversial preservatives? ‘Food Babe Army’ says no”
- Food Business News – “‘Food Babe’ wants BHT out of cereal”
- Charlotte Business Journal, “Charlotte’s Food Babe puts cereal giants in her cross hairs”
The President and Cofounder of the Environmental Working Group (EWG), Ken Cook, is thrilled as well and had this to say:
“Big food companies have abused America’s food system for decades and have had government watchdogs crate trained for years. They do it for money and without regard to people’s health. Now consumers have the power to crowdsource the kind of regulatory common sense we need to clean up our food. Vani Hari is in the vanguard of this movement. We congratulate her and the Food Babe Army on today’s victory and we look forward to more campaigns with her in the days ahead.” ~ Ken Cook, EWG
I still have not received a response to our petition directly from Kellogg’s or General Mills. But mere hours after our petition launched on Thursday, General Mills pounced to claim they are “well down the path” of removing BHT.
That’s record time! You are such a powerful force, Food Babe Army!
Just a couple weeks before launching the petition (on January 21st), General Mills emailed me back claiming BHT was completely safe and not to worry – arguing in the letter for its utmost safety! They told me, “Though its use is minimal, there have been several misunderstandings and concerns about the safety of BHT”. They even admitted in the email that some research indicates that BHT enhances the effects of carcinogens, but maintained that the FDA is convinced that it has no adverse effect on human health. Not once did they mention any plans to remove BHT from their cereals. I knew what they were telling me about the safety of BHT was extremely misleading based on my research and EWG’s stance on that chemical, so I started a petition to get my voice heard. I had been writing about this additive since 2013 and clearly they were not listening.
General Mills is telling the media one thing, and their customers another.
The day after we launched the petition, General Mills customer service was still sending out emails claiming the BHT in their cereal is safe, with no mention of plans to remove it. I am surprised and a bit amused by General Mills claim that removal of this risky ingredient has been already in the works for a year. I understand from a business and legal perspective that this is their response, though I question the legitimacy of it taking so long to remove an ingredient they have already removed for citizens in other countries. They certainly can’t give us credit for the change publicly – that would make us way too powerful and admit fault on behalf of the company – something they would never do, especially when it comes to safety of an ingredient. Why is it taking so long for General Mills to remove a chemical they already don’t use in Europe? When will children get to stop eating this unnecessary but potentially harmful additive in their cereals?
I can’t help but wonder what’s going on behind closed doors at Kellogg’s right now.
Kellogg’s is telling reporters that they are “actively testing natural alternatives” to BHT. Again, they still haven’t contacted me directly, and I have been unable to confirm this information. We contacted Kellogg’s in the U.K. prior to launching this petition and Kellogg’s U.K. confirmed that BHT is not added to their cereals or to the packaging of any of their cereals in their country. In fact, they said they don’t use BHT in any of their products.
So, what “testing” is needed? Kellogg’s already sells these BHT-free cereals in the U.K.:
Kellogg’s Rice Krispies (UK): Rice, Sugar, Salt, Barley Malt Flavouring, Vitamins & Minerals: Niacin, Iron, Vitamin B6, Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin), Folic Acid, Vitamin D, Vitamin B12
Kellogg’s Corn Flakes (UK): Maize, Sugar, Barley Malt Flavouring, Salt, Vitamins & Minerals: Niacin, Iron, Vitamin B6, Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin), Folic Acid, Vitamin D, Vitamin B12
Kellogg’s Cocoa Krispies (Cocoa Pops UK): Rice, Sugar, Fat Reduced Cocoa Powder, Cocoa Mass, Salt, Barley Malt Flavouring, Flavouring, Vitamins & Minerals: Calcium Carbonate, Niacin, Iron, Vitamin B6, Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin), Folic Acid, Vitamin D, Vitamin B12
Kellogg’s Krave Chocolate (UK): Cereal Flours (Wheat, Oat, Rice), Milk Chocolate Flavoured Filling (Milk Chocolate 14% {Sugar, Whole Milk Powder, Cocoa Mass}, Sugar, Vegetable Oil (Palm, Sunflower, Rapeseed), Bulking Agent {Calcium Carbonate}, Fat Reduced Cocoa Powder, Emulsifier {Soy Lecithin}, Acid {Citric Acid}, Flavouring, Antioxidant {Tocopherol Rich Extract}), Sugar, Salt, Colour (Carotenes, Annatto), Antioxidant (Ascorbyl Palmitate, Alpha Tocopherol), Vitamins & Minerals: Niacin, Iron, Vitamin B6, Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin), Folic Acid, Vitamin B12
Kellogg’s Froot Loops (UK): Cereal Flours (Oat, Wheat, Maize), Sugar, Glucose Syrup, Salt, Natural Citrus Flavouring with other Natural Flavourings, Plant Extracts (Nettle, Spinach), Fruit and Vegetable Extracts (Carrot, Blackcurrant), Colour (Paprika Extract), Vitamins & Minerals: Tricalcium Phosphate, Vitamin C, Niacin, Iron, Vitamin B6, Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin), Folic Acid, Vitamin D, Vitamin B12
Kellogg’s Frosted Mini-Wheats (Frosted Wheats UK): Shredded Whole wheat, Sugar, Humectant (Sorbitol), Beef Gelatin, Vitamins & Minerals: Niacin, Iron, Vitamin B6, Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin), Folic Acid, Vitamin B12
Kellogg’s Frosted Flakes (Frosties UK): Maize, Sugar, Barley Malt Flavouring, Salt, Vitamins & Minerals: Niacin, Iron, Vitamin B6, Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin), Folic Acid, Vitamin D, Vitamin B12
Kellogg’s Honey Pops (UK): Cereal Flours (Rice, Oat, Maize), Sugar, Inulin, Honey, Glucose Syrup, Salt, Colour (Paprika), Flavouring, Antioxidants (Ascorbyl Palmitate, Alpha Tocopherol), Vitamins & Minerals: Calcium Carbonate, Niacin, Iron, Vitamin B6, Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin), Folic Acid, Vitamin D, Vitamin B12
Kellogg’s Special K Chocolate (UK): Rice, Whole wheat, Milk Chocolate (Sugar, Cocoa Mass, Cocoa Butter, Whole Milk Powder, Skimmed Milk Powder, Emulsifier {Soy Lecithin}, Flavouring), Sugar, Barley, Malted Barley Flour, Barley Malt Flavouring , Salt, Vitamins & Minerals: Niacin, Iron, Vitamin B6, Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin), Folic Acid, Vitamin B12
Without even going into the fact that those cereals are also free from artificial colors and GMOs, there is no reason to “test” natural alternatives to BHT. Kellogg’s formula is right there, tested and approved in the European market, and there’s nothing stopping them from providing these same BHT-free cereals here in the U.S. Why can’t they just send an email to their colleagues overseas and get the scoop? Seems kinda silly this is happening, doesn’t it?
Our next move: Ask Kellogg’s and General Mills to provide us with a date.
I am thrilled that both of these companies have apparent plans to get BHT out of their cereals. This is a huge win for the Food Babe Army! This shows how fast companies can react when we demand safer products together. But they still have no explanation as to when this change will be made, and if they’ve truly been working on it, how much longer should this really take? They already know the formula, what else could they possibly need!?
Until they remove the BHT, or announce the date that BHT will be removed, let’s keep this petition going and keep the pressure on. Ask your friends to sign the petition, contact them via phone, email, and on social media and ask them for a date:
- Sign the petition here.
- Kellogg’s Facebook Page
- Kellogg’s Twitter Page
- Kellogg’s Customer Service: 1- 800-962-1413
- General Mills Cereal Facebook Page
- General Mills Twitter Page
- General Mills Customer Service: 1-800-248-7310
One little phone call could make a huge difference for millions of children and Americans. I hope you can call today.
Xo,
Vani
P.S. I’m heading to NYC today for the release of The Food Babe Way – I hope you’ll pick up your copy this week! It’ll be in stores everywhere starting Tuesday! (but if you pre-order before tonight at midnight – there are some amazing bonuses!). This book is full of investigations that you don’t want to miss! Supporting this book, supports this movement – so thank you! Get it here:
- Amazon
- Barnes & Noble
- Park Road Books (Signed copy!)
- Books A Million
- Indie Bound
Woohoo! So proud to be part of the Food Babe Army. As I’m new to the US, I’m appalled at what is allowed to be part of the food chain. (From the UK where there are less additives and less sugar.)
Let’s keep this going for the sake of the children.
our daughter lives in the UK and we have visited there many times. After reading labels on food stuff’s over there I couldn’t believe how many less chemicals were in their processed foods! What I have an issue with is MSG and in it’s many different names being added to almost everything you buy in our stores. I am highly allergic to this additive getting horrible migraines, which I have had now for over 40 years. Looking back now, the migraines began about the same time the food industry started using MSG. Why it needed. We ate well before it was added. In the 50’s and 60’s did you hear of many children having ADD, ADHD or Autism? These chemicals are ruining our children’s brains. Thank you Vani for all your hard work. Keep it up please1
Glad you found out that it was the MSG and at least now can make the changes. So sad it took so long.
My daughter was diagnosed with hyperactivity (before they had the label ADHD) almost 30 years ago. It was never a food issue, but an additives and sugar issue. I grew up on a very simple diet as my father just didn’t trust processed foods. My daughter couldn’t handle the simplest processed foods, so we stopped using them.
However, they slip into our diets in the form of cereals etc…as with the BHT. We don’t need most of them. Yay to real food! Keep up the good work.
I have issues with a lot of food additives. MSG, Nitrites, Eurythrobate, and more. It actually forces me to eat organic and additive free foods. So I don’t see it as a disadvantage. I just found other things to like.
unfortunately there are plenty of low info sheeple that are oblivious
Why is it OK to harm our children but no one elses?! They matter a great deal to me and a whole lot of other people! It’s time you are held accountable and remove ALL harmful man-made gunk from our food. If GOD didn’t make it, don’t eat it!!
I am beginning to completely agree with not eating food if God didn’t make it.
So we must deal with shorter shelf life and fewer processed foods in the market.
Probably will take our diets down to local foods, too.
Well, we will all be the better for it. (see you in HI?)
You what God also made? Tetrodotoxin, clostridium botulinum, and aspergillus which produces aflatoxin. Yet, thanks to processing people eat pufferfish, long term stored food and peanut butter.
I applaud you for all the good work that you do. However, as it applies to the BHT issue regarding these cereals, I think it is misguided. The real issue is the cereals themselves and not the small amount of preservatives contained there in. It is highly questionable whether anything in those products are capable of sustaining life in the first place. Why would any of your readers be consuming this garbage? STOP EATING IT! These companies would be brought to their knees and quickly. Compared to these anti nutrient foods, the BHT is a very small player indeed.
I’m with you 100%! If people would just stop eating this crap, these companies wouldn’t even make any money! Nobody NEEDS cereal to survive!
Yes!!!! I agree
I totally agree! Let’s keep up the great work!
I’ve reacted badly to food additives my whole life. it makes me a de-facto boycotter. LOL! There are many people like me out there, who’s businees, these companies have turned away, because they’d rather cheap out on their foods, use low quality ingredients and bombard them with expensive chemicals to make them taste like human food, rather than, basically, animal feed.
Maybe, they’d actually save money by dumping the chemicals and using better ingredients. I bet those chemicals are actually more expensive than better quality ingredients, in the long run, but they’ve een buying them for so long they haven’t bothered to figure out, how much they’ve, one by one, added to the cost of the foods they make, every time they add a new chemical. Someone needs to school them on some basic economics!!!
Please, Vani, this has to be your next effort. We have to get kids and their parents to understand that eating ANY of these highly processed cereal is a huge health mistake. Eliminating BHT makes a lot of sense, but the real problem is that people are eating these processed cereals at all!
People wanting to eat safer cereal is one thing. Asking people to no longer eat processed foods is a gigantic leap that many people are not willing to make. One step at a time. The advice here is not just for hardcores who never eat anything processed, its for people who just want to have safer choices, as well.
I’m with you on that notion! These Super Refined Carbs are a major player in diabetes, alcoholism, obesity, and on and on! They are for all intensive purposes “Breakfast Candy w/Chemical Vitamin Spray”. Great Point! I wonder if they’ll ever mention the “C-Reactive Proteins” found in refined foods? The human body doesn’t know what to do with these “new” compounds. Havoc approaches!
While I agree with you, I am compelled to tell you the term is “for all intents and purposes” not for all intensive purposes.
Indeed, and the fact they want to find “natural alternatives” to the poisons they lace the food with currently should tell you something.
People should boycott any company that feels the need to sell you poison for profit, or sell you things like dimethylsiloxane and call it bread. Put market pressure on them and they will start to change, but immediately will look for ways to sell you poison for profit again.
The real story Vani should be covering here, is that actions like these show these companies have already lost enough money to feel the need to make changes to their products. This shows the power of the consumer. If people continue to avoid not just the products, but the companies, then companies like Kelloggs and General Mills can indeed go bankrupt and be replaced by companies that actually want to sell you a good, wholesome, genuine product you can afford. This applies to buying American, GMOs, and the surveillance state and many other interests that are funded by the public’s buying in.
I agree with you and I have been doing just that for decades. When Swanson put out low sodium soup but charged more for it, I stopped buying anything Swanson ever again. Kraft? Are you kidding me – they own tobacco. No thanks. No Kraft. If they don’t care about our health in the first place, forget them! Not interested in doing business with them after they have been “forced” to change.
So right on Arnie, thanks.
Food babe this is Great!
I fail to understand why anyone buys these cereals to begin with. The ingredients in them are far from healthy and nutrients have been stripped out during processing to such a degree that artificial vitamins have to be added which can hardly be as nutritious as vitamins and minerals from whole plant foods.
Thanks Vani! and everyone else involved!!
It seems then that since they have working to remove BHT for a year now, and that they already know how due to processes outside the US, then it should be quite soon that this change is completed for US production as well.
Of course sadly I don’t believe they have been working on this for a year, yet they already know how so really no problem is there. Just PR.
I agree. Headline I would like to see: FOOD BABE GOES PALEO!
BHT is added to Shredded Wheat too! A “healthy” cereal made exclusively of 100% whole wheat, yes, but with BHT added to the packaging. So even their “healthy” alternatives are not so healthy. The issue of BHT is completely unrelated to the issue of sugar. The choice to eat sugar-free or sugar-laden cereal is one thing, the desire to eat carcinogen-free food is another.
I’m so proud to have a voice and see change happening. I think sadly so many people still don’t care what’s in their food and just assume someone else is looking into it and protecting them. I now read labels and I will not buy things that have harmful ingredients. Go Food Babe !
I am so proud of you Food Babe, thanks so much for what you have been doing for our health in USA!! …but let me tell you not only the BHT are in this cereals actually I stopped buying cereals so I am not giving cereals anymore to my children, I made them at home and other alternatives. The corn or wheat used are GMO, so what we need to do seriously is to STOP Monsanto killing us.
Why don’t you start petitions for GMO labeling. Non stop pushing. All in all the time. There are so many Americans that have no clue STILL of the herbicide laiden GMO’s they consume!
They care only about their profits. Hopefully, they lose hundreds of millions of dollars and all go deservingly bankrupt. Their record conclusively demonstrates that they can’t ever be trusted. They continually lie, cheat and steal to enhance their insatiable greed! My heart tells me that these processed, packaged junk-food corporations are NOT fixable enterprises. A healthful, compassionate and people-friendly Phoenix must rise anew from their self-chosen ashes. Love ya, Vani
So proud of you Vani, keep up the amazing work!
Great news!! God bless all of you for your hard work that has enabled this to happen! Our children will be healthier for it!! Hugs, Helen
Someone suggested non-stop pushing on GMO labeling and I agree. People are unaware of what they’re eating, don’t understand what manmade garbage will do to their systems. You have their attention, ji, — for good reason — and can awaken them. Keep up the great work. And how do we contribute to your foundation?
Brother, if this isn’t typical. Vani tried to contact them and they didn’t care until her voice became so loud thereby threatening GM, et.al., in their pocketbooks. Bottom line: they ignore our concerns until their reputation is on the line and profits at stake. Until then, they sadly don’t give a whit.. Vani, you are fighting a GREAT fight which we appreciate immensely. I gave up cereal years ago for this reason (and I loved cereal) but I could not in good conscience eat the chemicals and toxins and support a food company who ultimately didn’t give a whit about its consumers–only about its profits and almighty dollar. Sadly, many of America’s companies have lost their ethics. Whether or not it ever returns is hard to say but at least they are being held accountable and for that I am grateful to the hard working efforts by Vani, EWG, Drs. Blaylock and Mercola and others.
Brother, if this isn’t typical. Vani tried to contact them and they didn’t care until her voice became so loud thereby threatening GM, et.al., in their pocketbooks. Bottom line: they ignore our concerns until their reputation is on the line and profits at stake. Until then, they sadly don’t give a whit.. Vani, you are fighting a GREAT fight which we appreciate immensely. I gave up cereal years ago for this reason (and I loved cereal) but I could not in good conscience eat the chemicals and toxins and support a food company who ultimately didn’t give a whit about its consumers–only about its profits and almighty dollar. Sadly, many of America’s companies have lost their ethics. Whether or not it ever returns is hard to say but at least they are being held accountable and for that I am grateful to the hard working efforts by Vani, EWG, Drs. Blaylock and Mercola and others.
Amazing work! THANK YOU SO MUCH!
I thought there were legal loopholes in the US labeling system that allow them NOT to put (the evil trio) BHT, BHA, and TBHQ on the label if it was not “actively added” to the product (e.g. sprayed packaging, pan spray during cooking, vitamin D bought with the BHA already added to it before putting it in milk, TBHQ in the cooking oil the company bought to use, etc. etc.). Who’s to say they just won’t stop putting it on the label? Or that maybe it is sprayed on the packaging in Europe, and just not listed? Do we know?
It’s VERY easy.
Hit them where is hurts.. In Their Wallet.
Stop Buying.their JUNK
Sheeple gone Wild
Please have this chemical removed!
Not only wonderful news on your victory in the marketplace it is an inspiration to all to pick an area to fight back!!
You picked food and have had great results;the formerly unknown can have a giant impact on the way things are run and marketed. Vote with your dollars people!
Pick a cause(fluoride in your water,over regulation,smart meters radiating us,anything) you’ve seen what this one persons ’cause has done…..get involved.
find out more about what you can do not only here but other sites like infowars.com and many others…no one is alone in the fight:)
I wonder if the management and the decision makers at General Mills and Kellogg’s would feed this garbage to their own families?!!!
I have a problem with SOY in EVERY form imaginable, in EVERY product imaginable. (The soy PRESERVATIVE itself doesn’t seem to cause an allergic reactions to any of us.)
Campbell soup says they are losing business. Could it be because IT IS NO LONGER SOUP??? Everything, but the kitchen sink is in the ingredient list!! We used Campbell soup for all of our lives and now we no longer purchase it!
We have to spend so much time reading labels and going from one store to another.
I am so proud to stand with Vani and be a part of the food babe army! Our kids deserve food without chemicals!
Keep up the great work Vani. We are behind you 100%.
I am so happy to finally have someone doing something about all the additives in our foods. I have suffered migraines for over 40 years, about the same time processors started using MSG, sodium nitrates and other additives that are absolutely unnecessary! MSG comes in so many different names, even “natural seasonings”. I wish someone would sponsor a protest over the use of this harmful chemical. When I was growing up, did we hear of children having ADD ADHD, Autism, bi-polar and any other brain condition? These conditions all started in the late 50’s and 60’s about the same time as the food industry started adding all these harmful chemicals to our foods. Thank you Vani for doing your part! Love it.
Vani, it’s so awesome that you’re gaining so much pull in this industry. When you talk, companies listen! Keep up your great work the world needs it.
I agree with all the comments these evil companies have to get their day…they are americas real isis
Thank you for all the work you do!
You know what, I simply quit buying products from both Kellogg’s and General Mills about two years ago. They probably haven’t missed me and I definitely have not missed them one iota. It is purely an organic, whole foods diet for me anymore…and I am all the healthier for it. However, I will continue to support your efforts to clean up the American food processing industry, even though I purchase NO processed foods.
Quite the contrary- your not alone and your boycotting General Mills and Kelloggs contributed to lost sales that made them change their products. This is an affirmation of your(our) power as a consumer. Companies like Kelloggs wouldn’t be here if people didn’t buy their products and fund them; and when people stop they do notice. If they didn’t there wouldn’t be phony attempts at healthy ‘natural’ foods is etc. to keep people from buying something wholesome.
But the fact they are already testing “natural alternatives” to the poisons they laced the cereal with before just highlights an important truth. When a company shows they’re willing to sell people tainted/counterfeit food for profit, they cannot be trusted with you business. If enough people understand that, and boycott them they will be replaced by companies that want to sell good products.
Uranium and horse manure is natural as well and I’m sure they’d use it in ‘natural flavors’ if it was cheap, people would buy it, and they could get away with it. People that think they have no power as consumers, will often wind up buying it, drinking it, and funding these people assaulting them. Don’t buy it.
Quite the contrary- you’re not alone and your boycotting General Mills/Kelloggs contributed to lost sales that made them change their products. This is an affirmation of your(our) power as a consumer. Companies like Kelloggs wouldn’t be here if people didn’t buy their products and fund them; and when people stop they do notice. If they didn’t there wouldn’t be phony attempts at healthy ‘natural’ foods is etc. to keep people from buying something wholesome.
But the fact they are already testing “natural alternatives” to the poisons they laced the cereal with before just highlights an important truth. When a company shows they’re willing to sell people tainted/counterfeit food for profit, they cannot be trusted with you business. If enough people understand that, and boycott them they will be replaced by companies that want to sell good products.
Uranium and horse manure is natural as well and I’m sure they’d use it in ‘natural flavors’ if it was cheap, people would buy it, and they could get away with it. People that think they have no power as consumers, will often wind up buying it, drinking it, and funding these people assaulting them. Don’t buy it.
I live in Canada, I just checked my pantry and the Kelloggs cereals that we have also have this “ingredient”; so it’s not only in USA. How can they do this to our kids!
A lot of people may not believe this but this crap is what causes illnesses in children (autism, ADHD, etc.). I think the parents should do more research and buy their children plant based foods. When in the grocery stores, shop on the perimeter of the store, avoid the middle isles. On the perimeter, you will find delicious things! (i.e. spinach, kale, tomatoes, bananas, mushrooms, avocados, eggs, bacon!, grass fed beef, non-gmo verified protein bars, etc.) Instead of spending time signing a petition (although still a great alternative) just stop eating this crap all together. There are healthier options people. After the companies feel the loss, they’ll change themselves, and faster! It’s truly sad how many diets people try to go on, etc. Just be a little smart, use the internet (the most powerful source of information) and make better choices. You can’t eat frozen dinners every week that are “100 calories” and be puzzled about why you’re not losing weight…
BHT is in Trident gum.
You need a magnifying glass to find it on the ingredients list.
Thanks food babe!
Unfortunately, BHA or BHT is in almost all mainstream chewing gums (even if not always listed). Sad.
I haven’t eaten this junk for decades now. Adel Davis warned us about the food industry 40 years ago. Does avoidance work? I am 70 years-old and am in excellent health. No drugs, even over-the-counter ever pass my lips. Food Babe is a new “voice in the wilderness” and I am proud of her for carrying on such a long tradition.
Love you Vani for championing for the kids, I could never shop at regular markets because the cereals had BHT/TBHQ, had to go to health food stores. Will you please ask Nutella to take out the artificial ingredient Vanillin, and use the real Vanilla 😉
That is another toxic ingredient.
THANKS FIR ALL YOUR HARD WORK
IM so happy I signed
I am so grateful for people like you that take on these American giants. Yes, BHT is in Canadian packaging and that is a big concern and you have my support on that, but my biggest concern right now is GMO foods. We are the guinea pigs and I am truly concerned for the health of our children years down the road and that is why all my efforts are going towards supporting the fight in Canada to label these GMO products so that I have a choice to buy that product or not. (Europe does not accept GMO products) (See amazing video on u-tube) “GMOs Kids right to know” of 14-year old Canadian girl taking down a Monsanto rep. AMAZING! I think most people are blind as to what is going on in the food industry. Wake up people! You are responsible for the health of your children. Read the labels and see just how much sugar is in everything. I just bought a can of ORGANIC soup and read the label and discovered that one cup of soup has 2 teaspoons of sugar. Why do we need sugar in soup? Because the sugar industry says so. Keep up the good work Vani and maybe at some point we can take on the people who are responsible for water fluoridation (we have a legal battle coming up in Ontario to get the “F” out) and are dumping “hydrofluorosilicic acid” in our drinking water which is toxic waste from the phosphate fertilizer industry – really? Yes really!
The problem isn’t that these companies are using ingredients like this, the real problem is that out GOVERNMENT ALLOWS IT! Where is the FDA when we need them? LOOKING THE OTHER WAY??? That’s where we, the Food Babe Army, need to focus. It’s too late to tackle each company one at a time.
Specifically, what would you suggest?
@ Chaz The Board of Directors who hides under corporations branded name are directly responsible for the decisions they made to feed the public cheap chemical toxins in foods,. You would think the consumers would take a personal offense of being lied too of consumer safe foods.
I could imagine the people who now reside in the graveyards before their time, if they could rise from the dead would be fit to tied.
Where is the FDA?
They are in the corporations hip pocket. When companies rake in hugh profits from consumer spending. They have enough money to spread around.
The Food Babe is focused.
If you stood on top of a bridge ( FDA ) and chiseled bit by bit of stone. The bridge still stands strong of it’s corporate backing. When chiseled at the base of a structural you start to weakening the foundation. ( Corporation )
Other corporations that are not on radar will watch the one’s that are. No corporation wants to hurt their brand and will go to extremes to protect it. Corporations has stock holders to answer too. Got to meet those profit projections.
Corporations has one agenda. Profits.
Boycott the products.
Vani Hari, aka “Food Babe”, you have done wonders pressuring these food barons to consider and even change to healthier ingredients in their processed foods! However, I am so turned off by their gimmicks and their concentration on the bottom line, profits, not our best interests, that I have chosen to eat more healthy and unprocessed foods devoid of antibiotics, GMOs, food coloring, high fructose corn syrup, msg, and other questionable ingredients as you have also advocated on your blog. These food barons just don’t believe that there is a food revolution going on and many consumers, concerned for their health and that of their families, won’t take it anymore! Thank you!!
vani
You’re doing great work. But please help stop all GMOS.
What does the rest of the ingredient list say?
What the heck is “Barley Malt Extract?”
Barley malt extract is the same stuff beer is made from. Malted barley steeped in water to extract the sugars and flavor compounds from the grain.
I love your movements and the success in getting BHT removed from cereals is HUGE. My son is on the “feingold” program which eliminates artificial colors, flavors and preservatives, and this will open up several more cereal choices. My only recommendation is to include TBHQ in this or a next movement. At least in his case, this causes a more severe reaction nearly equivalent to the Red 40.
Feingold is a great program that researches the ‘hidden’ ingredients and if a manufacturer will not participate in the questionnaire, they are not approved.
It is because of business practices like these that I refuse to go near the products of these companies. We shouldn’t have to beg and plead for these GIANT MONOPOLY food corporations to consider the health of the people who happen to buy their third-rate products only because they don’t know what’s really in them and who keep them in business. If their ethical standards are really that low, I will not put myself in harms way to eat some “tasty” snack that will eventually kill me. Thanks but No Thanks. I feel the same way about McDonalds and most other fast food companies. And honestly my life is SO MUCH BETTER without this garbage in my body. You can keep your garbage products Kelloggs and General Mills, and save them for your own families (though I seriously doubt you eat the food you sell, at least to the U.S. anyway).
Way to go Vani..!! Keep up the great work!
Hello. Carla from UK. Although I’m fortunate that my kids are not eating cereals containing BHT, I’m still fighting your corner so that my nieces & nephews in the USA and my friends’ kids DO NOT have to be exposed to such RUBBISH! (teeheee that’s a very English expression) I admire you…I’m right behind you, Vani!
Pure curiosity, why didn’t you involve Post in this?
There are so many cereals that have been available for decades in the U.S. that don’t have BHT. It isn’t even necessary for U.S. manufacturers to take a cue from their foreign markets as non BHT cereals are selling successfully here on the shelves of markets that carry responsible cereal products. The guilty parties will just have to get honest and give up some of their profits in exchange for a shorter product shelf life and healthier people.
Congratulations on today’s book release Vani.
Woo Hoo!! Way to go Food Babe and all the supporters for the progress you have made with fighting the fight to get these companies to remove these nasty additives to our foods and food products!!! Keep up the good work!!!
Although i do not buy these brands BECAUSE of this ingrediends, i have called Kellogs and asked them for date. They told me the same thing that they are testing. I told her that they are selling the same products in Europe so what is there to test. She however didn’t have much argument, she is also mom. I made an inquiry to remove BHT and i am on waiting line to speak to other “bad guy”
Great work! My grandchildren do not use these products. Never the less I’ m for the work you’re doing