When I saw Coca-Cola’s new anti-obesity ad, my jaw dropped wide open. Yes, you read that right… Coca-Cola is on a new mission to fight the obesity epidemic now, in what I call a desperate attempt to prevent declining sales. The sad part is that some people will actually believe their nonsense. In the advertisement they try to make a case that there is room for Coca-Cola products in people’s “healthy” diets.
Coca-Cola is promoting the introduction of new low calorie beverages and using the failed logic of “a calorie is a calorie” to convince people who need to lose weight to keep Coca-Cola products around in their diet. But you know what? A calorie isn’t a calorie – when it’s made up of chemicals that affect how much you eat and the way your body metabolizes those chemicals.
So I’m here to break that down for you and detail out why Coca-Cola’s low calorie beverages will not fight obesity – and if anything – the reliance on low calorie chemical-filled drinks just perpetuates the problem even more. Proving in fact, that these drinks will continue to be linked to the increase in obesity.
If you want to see the full advertisement video…it is at the bottom of this post…but I don’t recommend watching it (unless you want to get a good laugh) because it deserves no more attention and I want you to focus on the truth that I am about to share with you now.
(And when you see this advertisement being played during the Super Bowl coming up – I suggest you yell loudly at the TV, like I plan on doing.)
Quotes from Coca-Cola’s Anti Obesity Advertisement:
“For over 125 years, we have been bringing people together”
Really?? How? By selling a products to adults and children that are linked to diabetes, heart disease and obesity? Hmmm…. What do you call spending millions of dollars against the consumer’s right to know – i.e. GMO labeling – Is this bringing people together? If anything – it makes you an enemy company people should boycott.
“We’ve created smaller portion control sizes for our most popular drinks and we’ll have then in about 90% of the country by the end of this year”
A smaller can of poison will not solve obesity. Thank you.
“No matter where they come from, including Coca-Cola and everything else with calories. And if you eat and drink more calories than you burn off, you’ll gain weight”
This is faulty logic and I’ll show you why in just a minute…
Across our portfolio of more than 650 beverages we now offer over 180 low and no calorie choices and most of our full calorie beverages now have low or no calorie versions. Over the last 15 years, this has helped reduce the average calories per serving across our industries products in the US by about 22%”
This is where I want to take a closer look at exactly which low calorie beverages Coca-Cola is referring to… here are some examples and the ingredients these low calorie beverages include:
Artificial Sugars – Linked to Obesity and a Myriad of Diseases
Sure you can save some calories drinking beverages with artificial sugars, but you won’t reduce your risk of obesity or getting a tumor.