I’m coming out bold in 2021.
This isn’t the year to back down and I am going to be fearless in everything I share with you.
I’m going to continue telling you the truth about your food, while also exposing those who are working to destroy our movement.
And this year is already shaping up to be pivotal.
Let me tell you a quick story…
I recently had the amazing opportunity to hang out with Shaun T and be on his podcast, Trust and Believe. I’ve been doing his workout videos for 10 years and am a huge fan, so even though I was 9 months pregnant I jumped at the chance. We chatted about the campaigns that the Food Babe Army has done that inspired changes at billion-dollar food corporations. We also talked about how to be your own food detective and why the BIG FOOD industry is not looking out for our best interests.
When our episode aired this week, Shaun posted a clip of my interview on his Instagram page (with currently 175k thousand views!), and TROLLS were directed by a paid spokesperson by the food chemical industry to go into comment section and go WILD!
I was called “a danger” who was using “dangerous pseudoscience”. People accused Shaun T of “promoting anti-science propaganda” and “fear mongering” just for having me on his show.
Witness it for yourself here:
Helping you become more aware about the ingredients in your food and encouraging you to eat real food is not “dangerous pseudoscience”.
So what’s the deal with these comments?
If you’ve read my 2nd book, Feeding You Lies, you know all about trolls and astroturfing–and how the food industry uses this tactic to discredit the good food movement.
If this is news to you, here’s a recap because you NEED to know about this…
Processed food and chemical corporations (the ones who make food additives and pesticides) hire people to leave comments online in an effort to appear as though they are part of a grassroots movement that stands firmly against a person or an issue. This is called “Astroturfing”.
For example: The chemical company Monsanto had a program called “Let Nothing Go” which was designed to leave no critical comment about them unanswered. As noted in court documents, Monsanto “through a series of third parties, employs individuals who appear to have no connection to the industry, who in turn post positive comments on news articles and Facebook posts, defending Monsanto, its chemicals, and GMOs.”
That’s textbook astroturfing!
Knowing this has made me extremely wary of comment sections. When you see dozens or hundreds of comments that make similar statements, go on the attack, and all appear at once (like a mob), there’s a good chance you’re looking at an example of astroturfing.
This isn’t to say that everyone commenting negatively on Shaun T’s post was part of a paid campaign, but they were surely influenced by certain others who are paid by the industry to attack food activists like myself.
“These campaigns are designed to make it appear that an issue has widespread public support (or public opposition) even if it doesn’t. If a campaign sows enough doubt, excitement, or skepticism about a contentious issue or individual, it can shape the opinions of real people. And that’s the primary goal.
We’re social animals, and the theory of groupthink suggests that perceived community support for a patently false “fact” is often all it takes to win over real supporters. Public ridicule and censure also works to cow, silence, or discredit critics who offer dissenting views.
As a result, astroturf efforts can have a profound influence on how we understand and advocate for many critical health-related issues. This is why it’s so important to understand how it works”.
– Turf Wars, Experience Life Magazine
Don’t let trolls stop you from sharing what you believe.
Astroturfing is used to create shame in sharing content online (so we will stop) and to create the illusion that there are negativity and ignorance around the good-food movement. They want to create confusion so you never know who to trust or what to believe. Use your common sense and don’t let anyone silence you.
Having food that’s safe and free of risky ingredients is not very controversial—the vast majority of Americans want exactly that.
You also don’t need to be a food scientist or a doctor to learn about ingredients and take control of your food. That is the GIANT LIE that the processed food industry wants you to believe.
Here’s a reminder for 2021, and what to do when you encounter astroturfing online:
- Call it out for what it is. Use this as an opportunity to educate others about astroturfing. Making people aware of this tactic takes away its effectiveness.
- Share a positive result to counter negative comments. For example, you could say how awesome you feel giving up processed foods and how paying attention to what’s in your food has helped you and your family.
- There is no reason to engage with astroturfers online. You can block or ban them from your social media accounts if necessary. Bless them and move on.
And without further ado…it’s time to watch my incredible chat with Shaun T that caused such a stir:
You can also listen to the podcast here:
And one final thing before we go…for all the industry-funded trolls who are reading this blog right now:
I’m so looking forward to the BIG things in store for 2021.
We need to rise up. We need to stick together. We need to stand up for what we know is right.
P.S. Make sure to SHARE THIS BLOG POST with your friends. Everyone needs to know what to do when they are attacked online and how to spot food industry trolls!