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From One Babe To Another: #DumpKraft

I want to share a letter I sent today to the man behind the newest Kraft Commercial. Kraft is using this new campaign to distract people’s attention away from the petroleum based artificial dyes they use in Mac & Cheese to hot sexy abs. Let’s not let them detract from the real issue at hand.


Watch the the latest Kraft Commercial Video HERE

Dear Anderson Davis, aka “The Zesty Guy”,

Hi, it’s Vani Hari aka the Food Babe here! From one babe to another, I’ve got something really important to ask you. I saw the recent Kraft commercial you are starring in, and boy was it hot! So it got me thinking. Kraft is one of the largest food companies here in the US, and it makes total sense why they would want your face on their brand especially after all the negative publicity they have experienced as of late with another babe, me.  The reason why they want to change the conversation to your face and abs is because they don’t want Americans to know they are being exploited. Let me explain.

I recently discovered that several American brands are using harmful additives that are not used – and in some cases banned – in other countries. One of those products is an iconic staple that almost every American has had at one time or another: Kraft Macaroni and Cheese. Kraft Macaroni and Cheese in the US contains the artificial food dyes Yellow 5 and Yellow 6 made from petroleum, however Kraft reformulated this product in the U.K. using natural dyes, paprika and beta carotene when they found out these dyes were going to require a warning label.

These unnecessary – yet potentially harmful dyes are linked to hyperactivity in children, asthma, allergies, migraines and are contaminated with carcinogens (substances that cause cancer!).

The worst part, all of Kraft’s Mac & Cheese products marketed towards children contain these artificial dyes. I noticed you are a family man and have children. Would you let your child be pumped up with questionable petroleum-based ingredients and support a company that uses them here but not in other countries?  How can we trust Kraft with our children? It is completely unfair to us that Kraft has reformulated the exact same product in other countries without petroleum. Don’t we deserve the same safer version our friends get overseas?

Well, you are not alone, actually over 280,000 people thought it was unfair too and last month signed a petition to ask Kraft to remove these dyes.  Many of the people who signed the petition have either been affected by these dyes themselves or have had children who have experienced negative consequences. The letters I have personally received are heartbreaking.

After basically no response from Kraft (other than this letter to their fans), I decided to go to Chicago and deliver the signatures to their front door step on the same day they launched your new commercial (coincidence, I think not). Because of social media pressure, they eventually caved and let me in for a discussion, however all they did was just reiterate their position, and asked me to “agree to disagree” with them.  Kraft does not put the safety of their consumers  as their highest priority, rather it is their bottom line, and they confirmed this during my meeting with them.

Kraft obviously missed a huge opportunity to do the right thing, and now many concerned consumers are boycotting not only Mac & Cheese, but their entire line of products – including the dressing you are so famously known for now. So let’s talk about this dressing. Kraft Zesty Italian contains a couple of ingredients you should know about ASAP.

Vinegar, Water, Soybean Oil, Canola Oil, Sugar, Salt, Contains Less Than 2% of Garlic*, Garlic, Red Bell Peppers*, Onions*, Xanthan Gum, Spice, Oleoresin Paprika, Potassium Sorbate And Calcium Disodium Edta (to Protect Freshness). *Dried.

The ingredients in red above are likely all GMO (Genetically Modified Organisms). Oh you don’t know what GMOs are? Let me fill you in on that too.

GMOs are not sexy. They are ingredients that are made in a laboratory with seeds that have been injected with DNA from another plant, animal or virus. GMOs (Genetically Modified Organisms) threaten our entire farmland and there has been no long term testing on humans, even though they were sneaked into our food supply in the late 1990’s. Companies like Kraft don’t want you to know they are using them, in fact, they spent 2 million dolllars last year against the labeling of these GMOs. Over 64 countries label or regulate GMOs, but companies like Kraft are preventing that from happening here because they value their pocketbook over American’s health.


You used to play baseball right? Considering all of this, I find it hard for you to really want to be on the same team as Kraft – promoting not only GMO dressing, but supporting a company that is exploiting Americans for profit. I watched a couple of your recent interviews and you seem like a such a nice down to earth guy, so I hope you’ll consider this request.

I am asking you to end your relationship with Kraft until they listen to over 280,000 people who signed the petition to remove dyes from Mac & Cheese. It doesn’t help your image to be part of a dishonest, deceptive and hypocritical brand. To most people, it looks like you sold out for the bad guys, but I think this can be turned around pretty quickly and make you look like a hero. And besides, “The Hero Guy” will sound way cooler to your kids anyways.

You recently said on Twitter and Facebook,  if you could do it all over again you’d be a country music star. It’s not too late for that either. I will even help you come up with a song to sing about the GMOs in Kraft dressing if you like. Continuing to be “The Zesty Guy” will only make you look like “The Sellout Guy”. It’s time to follow your true passion and dump Kraft.

I hope we can be friends one day, us babes need to stick together (but um… not like that, I have a husband for goodness sakes!).

I have faith that you will make the right decision, if you have the brains to match those good looks.


Food Babe


Help me and 280,000+ other voices get heard and tell “The Zesty Guy” to end his relationship with Kraft until Kraft removes artificial dyes from Mac & Cheese.

Twitter: @andersondavis AND @thezestyguy – Click here to tweet to The Zesty Guy to #DumpKraft now (Don’t forget to use #DumpKraft in your message to him)

Facebook:  Click HERE to visit The Zesty Guy’s Facebook page and tell him what you think, perhaps you can educate him on the topic of artificial dyes and GMOs.


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