When I boarded the plane in North Carolina to go to Chicago just a few days ago to deliver over 270,000 petitions to Kraft headquarters, I wasn’t sure what was going to happen.
Over the course of this week, several media outlets have interviewed me before, during and after my visit to Kraft where they reported bits and pieces of what happened; however, they didn’t share the whole inside story and that is why I want you to know everything that happened that day including everything that led up to the behind-closed-doors conversation I had with Kraft.
No April Fool’s Joke
On Monday, which happened to be April Fool’s Day, I woke up at 5am to a very chilly morning in Chicago to get ready for a live TV interview on Fox News Chicago. I spent the night before thinking about what I was going to say and preparing for questions. There was one thing I wanted to get across in the interview – I wanted to ask Kraft on live TV, why they have refused to meet with Lisa and I (after repeated attempts to reach out to them) and why they haven’t listened to over 270,000 thousand consumers. Luckily during the interview, I was able to ask those questions. My favorite line was telling Kraft “I’m not the boogie man.” To my surprise, Fox invited their medical correspondent on the show with me, who ended up confirming the research that there is a correlation between hyperactivity and the consumption of food dyes. This doctor even went on on live TV again in the afternoon that day, to confirm these findings in the evening broadcast. Many people at the station told me they appreciated my efforts to raise awareness about food safety. So of course, I took a moment and tweeted that.
When I landed yesterday back in Charlotte, I got slammed by reporter requests to talk about the petition delivery and the meeting with Kraft. I am taking all of the requests because it incredibly important to keep getting this message out there. However, these interviews take up a serious amount of time and energy. I want you to know, I plan on writing a VERY detailed post about exactly what happened, as soon as possible – waiting to do it is killing me!
In the meantime, this is a radio clip that is probably one of the most detailed accounts of what happened that’s been released so far by the media…
For the first time in the more than 2 weeks since we launched our petition asking Kraft to remove artificial dyes from their line of macaroni and cheese, Kraft has finally acknowledged our petition and the more than 270,000 who have signed it. (Transcript of video continues below)
Here is Our Video Response To Kraft’s Latest Letter Addressed to “Mac & Cheese Lovers”:
The Actual Letter Posted on Kraft’s Website (This was not sent to us directly):
On my birthday last Friday, I received an AMAZING present. It was an email from Chris Arnold, the Communications Director at Chipotle, that read “Tadah!” in the subject line and had a link attached to the body of the email.
Back in August of last year, I did an investigation on 100DaysofRealFood that ultimately left me frustrated with the company. When inquiring about the ingredients – I was met with significant challenge and had to work my way around the corporate headquarters to actually find out the ingredients.
Here’s an excerpt and infographic from my investigation that sums up my experience quite nicely -
When I emailed Chipotle asking for the ingredients in certain products they downright refused. They in turn asked if I was concerned about a specific ingredient or had an allergy. Really? Why do I have to be concerned about a specific ingredient or have an allergy to want to know what I am eating and what’s in my food? When I tried to call them, there was no way for me to leave a message or get a person on the phone to answer my questions. Email responses were S-L-O-W. I had to ask very specific questions to get the data I needed to write this – specific questions that most consumers would likely not ask. Thank goodness for the genuinely accommodating employee who shared some of the ingredients with me (behind his Manager’s back) so I could give you the full story.
A few weeks after my investigation, Chris from Chipotle contacted me and asked me to meet with him, so I could better understand their challenges with posting their ingredient list. I’ve been in contact with him ever since – asking for periodic updates and making sure he knew I wasn’t going to let Chipotle off the hook. To keep the pressure on, some folks were so inspired by the investigation, that they created a petition on my behalf, where 2400+ people shared their voice in concern. Continue reading →
Since Kraft did not show up to The Dr. Oz Show, we’ve contacted Kraft directly via email (now twice) and left a voicemail. We received an automatic reply that the head of the Mac & Cheese division is out of the office. This probably isn’t the best time for her to be out, don’t you think?
We are patiently awaiting a response… until then, we plan to get this message out as much as possible.
I hope you enjoy the media clips below – 3 of them are from the last 24 hours. All of these interviews with Lisa and me are so different – I’d love to know which one you liked the best. See you in the comments!