NY Times Publishes Kraft Mac & Cheese Warning Label

What’s considered the most respected newspaper in the world today published the Kraft warning label that a Food Babe reader found in the UK on an imported US box of Kraft Macaroni & Cheese. I want to thank the NY Times for investigating and broadcasting this label to the world and millions of Americans in their newspaper and online for everyone to see. This is a huge victory in food awareness!

NYTimes collage

Given all the media coverage since March, it is now becoming blatantly apparent that there are serious concerns with the ingredients in Kraft Mac & Cheese. Everyone who reads the NY Times today will see the 2 warnings:

Warning #1: This Product May Cause Adverse Effects On Activity And Attention In Children (This warning label is required because The US version of Kraft Mac & Cheese has artificial food dyes yellow #5 and yellow #6 which are proven to be linked to hyperactivity in children.)

Warning #2: GMO Declaration: Made from genetically modified wheat. (May contain GMO) (This warning label is required because the US version of Kraft Mac & Cheese contains GMOs.)

Kraft Mac spelled correctly 2 with arrows

There was quite a bit of speculation about this label last week. Many people on the internet questioned if it was real and where it came from. According to the report in the NY Times, in video evidence I posted, and in two other videos here and here, we can now conclude the following:

  • The NY Times verified that this is in fact a real label on US Kraft Mac & Cheese sold in the UK.
  • We know that Kraft does not label, distribute or export the US version of Mac & Cheese officially. (To echo my quote in The NY Times, I find it extremely bizarre that Kraft had no knowledge of their products being sold and widely available in one of the largest retailers in the world (Tesco) and are trying to pass this off as a black market supply.)
  • Kraft has confirmed they do not use GMO wheat. (However, no one to my knowledge has tested the product to verify this 100%, which is important considering the contamination of GMO wheat in Oregon.)
  • Kraft customer service confirmed use of other GMOs in their products (see video evidence here).
  • Given all the public statements that Kraft has made to the media about this label so far – they have not attempted to refute one important fact – Their product “May Cause Adverse Effects On Activity And Attention In Children.” This is truth they can’t deny.
  • Tesco who sells the US version of Kraft Mac & Cheese in their “World Foods” section confirmed the label is placed on by the distributor – Innovative Bites.
  • The case is still not solved. THERE IS STILL A MAJOR QUESTION UNANSWERED. No one has been able to get in touch with distributor Innovative Bites (including me) to find out why they used the words “made with genetically modified wheat” on the label.


Lynne Galia, the spokeswoman I met at Kraft headquarters when I delivered thousands of signatures, has still not responded to me directly. She will not answer my emails or my phone calls. She will gladly talk to the NY Times and other news agencies, but not to me or the other 290,000 people I represent who signed a petition asking Kraft to remove artificial food dyes. I find it bizarre that Kraft wouldn’t genuinely want to answer basic questions about their product – especially after I posted this concerning information that could have health implications to millions of people and children.

How can we continue to trust a company like Kraft that is more concerned about making greedy business decisions to keep their market share and paying their executives millions of more dollars year after year, while neglecting enormous public outcry regarding their flagship product?

How can we continue to trust a company that continues to not take responsibility for their product containing petroleum based dyes and GMOs?

How can we continue to trust an American company that reformulates their products without harmful ingredients to our friends overseas but not to us?


How can we continue to trust a company that ignores 290,000 people and is scared to have a basic civilized conversation?


I want to leave you with a clarification note I received from Flo (who is definitely a hero for finding this label!) She would like to share her unedited thoughts about Kraft Mac & Cheese here:

I’ve been eating Kraft Macaroni and Cheese for a long time now and have grown to enjoy the product, much like many others I’m sure. However with these recent discoveries of the yellow dyes and their effects as well as the GM wheat and GMOs, I’ve become very concerned. I have continued to eat Kraft macaroni and cheese in moderation knowing the effects it may have, however I’m certainly considering stopping if the ingredients aren’t changed. I’m worried about the long term effects it may have and really hope that Kraft can find a way to alter the ingredients, making them safer and healthier, without it having an effect on the taste of the product. Mainly, I’m concerned that children around the world may be eating this without knowing the effects it could have. Also, I would like to thank the New York Times for publishing the photo and not dismissing it as fake. ~ Flo Wrightson Cross


If you haven’t already, please sign this petition, continue to vote with your dollars, and spread this knowledge about Kraft with your friends and family.

Thank you everyone for your support. We are winning this battle.

Food Babe



244 Responses to “NY Times Publishes Kraft Mac & Cheese Warning Label”

  1. Cindy Scott

    Well, how many of you enjoy Applebees? I took a little friend there for her BD. I told her she didn’t have to order from the kid’s menu, but she did, choosing mac ‘n cheese. When our meals arrived, I thought the noodles looked familiar. I thought ,no, a restaurant like Applebees wouldn’t use boxed food. It kept popping up in my mind, so I looked up Applebees kid’s menu. Lo & behold! It’s Kraft mac & cheese. Really? Unbelievable. I wrote Kevin Mortensen of Dineequity who owns them, plus IHOP. No response yet. I also read Applebees newest “commitment” to improve their kid’s menu choices. Hmmm

  2. Stress at work

    There is definately a lot to know about this issue.

    I really like all the points you made.

  3. Rachelle NTI Data

    This is one true sensitive and important issue to tackle about. Since we all love Kraft products, I believe that this should be resolved immediately. Thanks for sharing this story. I’ll certainly share this to my personal feeds.

  4. Jerry (to Jerry)

    60% of a persons Vitamin A needs

  5. June (to Jerry)

    Hey Jerry, we don’t care about Science. I could give you 50 links on the corruption of Scienctific Studies. The cat is out of the bag. We will not be deceived by Science and Big Pharma ever again. Science is bought and paid for by the bio-tech companies. We listen to our bodies and learn to eat by how our bodies and minds respond to what we eat. Doctors and Scientists are losing our respect and trust.

    Jerry, Fast Food caused me to become ill. Medication did nothing. Getting off all medications and eating clean whole food has made me healthy and strong.

  6. June (to Jerry)

    We are waking up Jerry. We don’t trust what Bio Tech or Scientific Studies tell us to believe. Too much corruption, too much sickness, death and unhealthy people in the world to believe what they say.

    If you want us to trust you, give the rice to an independent health food advocate and let them test it independently. We will not listen to a corporation testing their own product.

  7. Jerry (to June)

    Hey June could you read the link I posted, it was developed by the international rice research institute which is a non profit organization


  8. Eli (to June)

    Challenge accepted. The fifty links, please. I love the irony of someone on an anti-science screed while typing on a computer over the Internet.

  9. johnelligott (to June)

    Very well said!

    We do NOT NEED a scientific study.. we have the best scientist right here in our body’s innate ability to tell you what’s “okay” and not “okay.”

    These pro-GM people are here to cause confusion. They are not honest. No right-thinking person would ever want a KILLER BACTERIA in their food!

  10. Thom (to Eli)

    Here you want some science?
    This is about round-up. Just so you know round-up is the herbicide that certain gmo crops are genetically altered to be immune to. The result is those crops can absorbe round-up which is then passed on to those who eat them. http://www.ncbi.nlm.nih.gov/pubmed/22331240
    This article lists a few different studies. http://hawaiiseed.org/about-gmos/independent-health-risk-studies/
    But as you already know most studies are either blocked or trashed by the gmo companies. They then brag about their studies (which are only 30 day studies) being the only real studies on gmo’s, and constantly ask to see the studies (that they think don’t exist) that show gmo’s to be harmless.

  11. Jerry (to Thom)

    The glyphosate molecule is actually safer than table salt. The oral LD50 of glyphosate is 4320mg/kg and the oral LD50 of table salt is 3000 mg/kg. This means you could ingest more of the glyphosate molecule and have a better chance of surviving than table salt.

    Glyphosate LD50 http://pmep.cce.cornell.edu/profiles/herb-growthreg/fatty-alcohol-monuron/glyphosate/glyphos_prf_0285.html

    Table salt LD50 http://chemlabs.uoregon.edu/Safety/toxicity.html

  12. chris (to Thom)

    Then they pay off high profile scientists like Neil Degrass Tyson to go to bat for them and paint the opposition as quacks

  13. Nathan (to Thom)

    Did you even read the scientific journal article you posted? It said nothing about plants absorbing glyphosphate. It was about the affects of the compound in epithelial (line cavities of body) cells.

  14. Thom (to Jerry)

    Except table salt isn’t being sprayed on our food crops and you can control your salt input. Salt isn’t showing up in all the water samples that the USGS took in the Mississippi river basin like Glyphosate is. Also the LD50 is for a lethal dose. In other words that is how much Glyphosate you have to ingest for it to kill you. It has nothing to do with the dose required to cause health problems.

  15. Liss (to Jerry)

    Really, Jerry?

    Glyphosate Found to Fuel Cancer Cell Growth, Pose Carcinogenic Threat


    “A groundbreaking new study has found that the active ingredient in Monsanto’s best-selling herbicide Roundup is responsible for fueling breast cancer by increasing the number of breast cancer cells through cell growth and cell division. The effects are so potent, in fact, that the cancer cell proliferation is driven even when we’re talking about Roundup in the parts-per-trillion (PPT) range.”

  16. Jerry (to Thom)

    Most crops glyphosate is used on are not directly consumed, most glyphosate tolerant crops are feed to animals. Salt is directly applied to food before it is ingested.

    The way you measure the toxicity of something is by the LD50

  17. Sheena (to Bobby)

    Snopes is bull. Its run by the very same people poisoning our food! Do 5 minutes of research and educate yourself.

  18. marg (to Bobby)

    I give Snopes a big THUMBS DOWN. They are very biased.

  19. Kimberly (to Bobby)

    Omg….no one said being hyperactive was a problem. However, feeding our kids all these pseudo foods that can cause ADHD (a disease, not just being “hyper.” And no, I don’t believe in shoving pills down a kid’s throat to “fix” them–who knows what things all these meds are going to cause in the coming years, when they’ve been out long enough to study long-term effects!)

    Tho the use of GMOs may be disputed (I’d rather be safe than sorry), the use of dyes that can cause hyperactivity in children (polite way to say ADHD) has NOT been disputed. Besides the fact that this is one of the least real food-like substance on the planet that we regularly feed our children. So sad that we don’t care enough about them to feed them *real* foods that nourish their bodies. Which is a major contributing factor to the epidemic of Type 2 diabetes in children. (Type 1 is an unpreventable illness caused by destruction of the pancreas) Eat for fuel and nutrition, not for ease and out of boredom. And care enough for the children to feed their bodies properly!

  20. Greg (to Jerry)

    and the LD50 for uranium is conservatively proposed to be 5000mg/kg. I assume you’ll be sprinkling that on your cornflakes tomorrow?


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