Witnessing the power of the Food Babe Army this week has been absolutely incredible.
On Tuesday, February 4th, I launched a petition for the removal of a dangerous plastic chemical called azodicarbonamide from Subway sandwich bread – the same stuff used in yoga mats, shoe rubber and synthetic leather. This was after repeated attempts to reach out to Subway since June of 2012 to learn more about why they are using this (asthma inducing and potentially carcinogenic) chemical here in North America and not in any other countries. They never responded until now.
Within 24 hours, the petition received over 50,000 signatures, and Subway’s social media channels were completely overrun by concerned citizens and the Food Babe Army. I want to thank the countless number of friends, family members, fellow bloggers, organizations, and everyday citizens who took swift action to tell Subway we deserve the same safer ingredients they use overseas.
To date, the petition has received over 78,000 signatures and counting.
Late Wednesday afternoon in an email to me from Michelle Dinello, Director of Corporate Communications, Subway announced they would be removing this ingredient from their sandwiches “soon”. In this email, she apologized for not responding sooner and specifically to my inquiry on January 25th that went unanswered. They said “that we are already in the process of removing azodicarbonamide from our bread as part of our ongoing bread improvement program” and additionally told reporters that their change had nothing to do with the petition. We know this is just a corporate spin and how big companies operate. They don’t want us to know how much power we have over their decisions. We’ve seen this kind of deceptive marketing move before when Gatorade took out a flame retardant chemical and said it had nothing to do with a petition with over 200k signatures. And again, most recently in Kraft, when they started removing artificial food dyes from their Mac & Cheese and said it had nothing to do with our 350k signatures petition. Since Subway has been exploiting us with unsafe ingredients that are prohibited in other countries for all these years, wouldn’t it be nice if they’d just be straight with us?
As soon as I received this email, I wrote back and asked for a timeline and asked if they would provide the new ingredient list.
There’s been dead silence on their end. Every single reporter I talked with yesterday and today (over 30) has tried to get the same answer from Subway headquarters and they aren’t responding. I went live on CNN yesterday afternoon talking about this. I’ve heard nothing. I sent another followup email this morning.
We cannot call this a victory until we know the facts. Please keep spreading the word, and ask Subway to give a timeline.
We know nothing about their changes. Are they going to be using the same ingredients they do overseas? This would mean they would also have to eliminate caramel coloring, yeast extract, and GMOs from their bread – which would be fantastic! What do they plan to do? No one knows.
Keep the pressure on. They hope we’ll celebrate and just go away. The Food Babe Army is too strong and committed for that.
Every time you see a Subway commercial, advertisement or walk or drive past a store – take the time to ask yourself, how long will it take for Subway to stop serving plastic to their customers?
The worldwide news coverage of this event has been miraculous – from China to India to Canada to Sweden to Mexico. I spent the last 2 days talking to as many reporters as possible so we could get our voices heard. I cry tears of joy realizing that so many more people will now have their eyes opened to what is really happening in the food supply and that eating at Subway is not “Fresh”. As of now, there are over 450 news stories about the petition according to Google News, here are a few:
USA Today – Subway to remove chemical from bread
Late Night With Jimmy Fallon – (HILARIOUS) Subway Yoga Mat Controversy
Please take action. Keep sharing the petition, keep going to Subway’s facebook page, keep calling them and tweeting them.
- Sharing the petition via email with at least 3 friends
- Sharing your support on Facebook, Twitter, and Google
- Contacting Subway directly and asking them when they are going to remove azodicarbonamide from their bread
78,000 voices and counting deserve answers.
There’s no stopping us now!
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” - Margaret Mead