I have some outrageous news for you today…
If you’ve been reading this blog – you know that Kellogg’s sells cereals in the U.S. with artificial colors, artificial flavors, and BHT, while they make the same cereals without these risky ingredients in other countries.
We petitioned Kellogg’s, asking them to remove artificial ingredients from all of their cereals in the U.S. just as they do in other countries. This petition has now reached over 50,000 signatures of concerned citizens (add your name now).
Kellogg’s has largely ignored us. And, due to COVID-19 travel restrictions, I was unable to go in person to the Kellogg’s annual shareholder meeting to deliver these petitions.
So I had to come up with another plan…
I was authorized by a Kellogg’s shareholder to act as their representative at Kellogg’s virtual meeting last week.
I was only permitted to submit written questions, and there was the risk that the moderator would ignore my questions. Only one of my questions was read and answered during the meeting.
This is the first question I presented at the meeting:
During your 2015 2nd Quarter Earnings Call, Paul Norman, former president of Kellogg North America stated: “we have been working to remove artificial colors and flavors across Kellogg’s branded cereals and a variety of Kellogg’s branded snack bars as well as Eggo frozen foods. Our goal is to complete this transition by the end of 2018.”
Kellogg’s currently is still selling cereal made with artificial colors, such as Fruit Loops and Apple Jacks. In addition, artificial flavors and colors are in some limited-edition cereals, such as Baby Shark Cereal. What is Kellogg’s current position on this? Does Kellogg’s still have a goal to remove artificial colors and artificial flavors from their entire line of cereal?
This question was ignored.
I then asked a 2nd question regarding the status of removing BHT from all of their cereals. This question was also ignored.
Finally, my 3rd question was read during the meeting. You can listen to the video below to see what happened…
My question: What is your current position on removing artificial colors from all your cereals, such as Fruit Loops and Apple Jacks?
Steven Cahillane, CEO of Kellogg’s: “We have made tremendous progress in removing artificial ingredients from all of our products including our ready-to-eat cereal products. Where we will not make compromise is around taste and enjoyment, and so, to the extent that we can continue to make progress and delight consumers with non-compromising foods, that’s our north star.”
They are liars. Did Kellogg’s ever intend to remove artificial ingredients from their cereals?
In 2015 this was all over the news…
“Kellogg to stop using artificial ingredients by 2018” – USA Today
“Kellogg to Eliminate Artificial Ingredients in Cereal” – NBC News
“Kellogg to stop using artificial products in cereals, snack bars” – Reuters
“Kellogg announces removal of artificial colors, flavors” – Food Dive
“Kellogg’s to dump artificial ingredients from cereal by 2018” – Fox News
I’m sure they loved all the good publicity! Well, now everyone can know that they are LIARS.
Kellogg’s is sacrificing health to “delight consumers”. What? Is this really true?
The truth is that Kellogg’s is not making “tremendous progress” removing artificial ingredients from their cereals, and continues to create brand new cereals FOR CHILDREN with them.
All the while, Kellogg’s sells safer cereals with better ingredients in other countries. We’re not asking Kellogg’s to start at square one and to reformulate their cereals without artificial ingredients, as this has already been done!
Add your name to the petition asking Kellogg’s to stop using artificial ingredients in America: SIGN NOW
I’m confident that Kellogg’s will change, but it will take all of us.
Just like when we petitioned Kraft and I arrived uninvited at their headquarters with thousands of your signatures, they reluctantly agreed to meet with me. And, I’ll never forget what they told me…
Kraft said, “We’ll have to agree to disagree” and that their customers like Kraft Mac & Cheese just the way it was, with artificial colors. Well, we all know what happened next! Kraft removed the artificial colors after all. We influenced Kraft to change their iconic Mac & Cheese and I know in my heart that we can influence Kellogg’s to do the same with Fruit Loops, Apple Jacks, and all of their cereals.
I’m so thankful to all of you who have stepped up in such a huge way in support for this petition. You’re truly remarkable.
Make sure that your best friend, spouse, mom, dad, son, daughter, brother, sister, and neighbor have all signed this petition.
We can do this, but we all need to continue sharing our petition everywhere! Go, Food Babe Army, Go!
P.S. If this makes you mad, please share this blog post with everyone you know.
No one will hold these toxic food companies accountable other than ordinary citizens like us!