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Announcing My Own Product Line: Truvani

Over the last few years, the Food Babe Army has accomplished a lot… We have influenced Chick-fil-A, Chipotle, Kraft, General Mills, Subway, Panera Bread, and many other big food companies into changing for the better…

But here’s the truth: Big companies don’t change fast enough. And most companies don’t value our health over profits.

How many times have you fallen in love with a product, and then a big conventional company buys the brand and the product changes? This story has played out so many times over the years. Just last week, I was looking over the label of my favorite grass-fed vanilla yogurt and noticed a bunch of “gum” additives when previously it had very simple ingredients.

A company starts out with great intentions. A company gets acquired. Then, the company changes their ingredients to cut costs. It’s frustrating.

We work hard here at Food Babe HQ to find great products and recommend them to you. But we can’t predict acquisitions. So, there I was. Mad that I had purchased another brand I thought I could trust. And that’s when I decided that this would happen FOR THE LAST TIME.

That’s why we are launching our own line of products! Our company is called Truvani

Here’s what we are all about…

Since our official launch, I cannot believe all the incredible thoughtful messages from you Food Babe Army – your support means the world to me! I can’t thank you enough for having such profound faith in me to see this through.

Many people have asked… why did it take you so long?

The reality of starting your own product line is that it’s expensive. We thought about raising outside capital to fund the creation of Truvani. But, outside money comes with outside expectations that put profits over people. At our core, we believe in real food without added chemicals, products without toxins, labels without lies, and we never want outside money to try and “dictate” what we include in our products.

So, our path was clear. Instead of raising outside money, we knew we could accomplish the same effect by pre-selling our first product, the Truvani Daily Turmeric Supplement. This is expected to begin shipping in February 2018. We are starting with turmeric because it is something I personally wanted to consume immediately – but we plan to create a wide variety of products. The vision for Truvani is extensive. 

We’ve accomplished so much in such a short period of time. This is the next step and your continued support will help! 

Thank you again.

And here’s to a remarkable 2018.

Xo,

Vani

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Posts may contain affiliate, sponsorship and/or partnership links for products Food Babe has approved and researched herself. If you purchase a product through an affiliate, sponsorship or partnership link, your cost will be the same (or at a discount if a special code is offered) and Food Babe will benefit from the purchase. Your support is crucial because it helps fund this blog and helps us continue to spread the word. Thank you.

18 responses to “Announcing My Own Product Line: Truvani

  1. Food Babe, I ordered your Truvani protein powder in 3 separate flavors. I live in California and all protein powders have a Prop 65 warning on the package indicating that consuming the product can expose you to lead, which is known to cause birth defects and other reproductive harm. I will be returning all 3. packages. I can’t believe this since this is everything that Food Babe is fighting. Please respond.
    Kara

    1. Hi Kara! We put a warning label on some of our products because lead is naturally occurring, and we believe the consumer deserves to know that there’s lead in the product… no matter what level it is… We rigorously third-party test every single product for quality and effectiveness before it even enters our facility, then again for traces of mercury, lead, cadmium, arsenic, and glyphosate.
      Our spec is to come in under the prop 65 limit, but as you know, lead is naturally occurring, and it’s hard to control a naturally occurring substance. Lead levels can literally vary from bag to bag to bag. And thus, we are proactive and warn the consumer because we believe the customer deserves to know.

      We have always been, and continue to be, committed to providing the highest quality products for our customers. If you’d like to learn more about our testing practices, you can do so here: https://www.truvani.com/testresults

      I hope that clears things up and puts your mind at ease. Trust me when I say that everyone at Truvani works incredibly hard to ensure that our products are as clean as possible. We take them ourselves, and give them to our families. We wouldn’t do this unless we stood by the quality of the products.

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