Over the last few years, the Food Babe Army has accomplished a lot… We have influenced Chick-fil-A, Chipotle, Kraft, General Mills, Subway, Panera Bread, and many other big food companies into changing for the better…
But here’s the truth: Big companies don’t change fast enough. And most companies don’t value our health over profits.
How many times have you fallen in love with a product, and then a big conventional company buys the brand and the product changes? This story has played out so many times over the years. Just last week, I was looking over the label of my favorite grass-fed vanilla yogurt and noticed a bunch of “gum” additives when previously it had very simple ingredients.
A company starts out with great intentions. A company gets acquired. Then, the company changes their ingredients to cut costs. It’s frustrating.
We work hard here at Food Babe HQ to find great products and recommend them to you. But we can’t predict acquisitions. So, there I was. Mad that I had purchased another brand I thought I could trust. And that’s when I decided that this would happen FOR THE LAST TIME.
That’s why we are launching our own line of products! Our company is called Truvani.
Here’s what we are all about…
Since our official launch, I cannot believe all the incredible thoughtful messages from you Food Babe Army – your support means the world to me! I can’t thank you enough for having such profound faith in me to see this through.
Many people have asked… why did it take you so long?
The reality of starting your own product line is that it’s expensive. We thought about raising outside capital to fund the creation of Truvani. But, outside money comes with outside expectations that put profits over people. At our core, we believe in real food without added chemicals, products without toxins, labels without lies, and we never want outside money to try and “dictate” what we include in our products.
So, our path was clear. Instead of raising outside money, we knew we could accomplish the same effect by pre-selling our first product, the Truvani Daily Turmeric Supplement. This is expected to begin shipping in February 2018. We are starting with turmeric because it is something I personally wanted to consume immediately – but we plan to create a wide variety of products. The vision for Truvani is extensive.
We’ve accomplished so much in such a short period of time. This is the next step and your continued support will help!
Thank you again.
And here’s to a remarkable 2018.
Xo,
Vani
can you give me a phone number so that i may place an order; thank you.
Is your turmeric gluten free?
Yes!
Exciting!
how much, approximately, will the shipping charge be for the turmeric supplement?
Are you planning on introducing food products in your Truvani line? SO EXCITED!!!
Yes! Thanks for your excitement and support.
Will you notify us when you can ship to Canada? So waiting for this!!!
You’re sold out. : (
Do you have an ETA for when more product will be available?
Oooh, can’t wait for your other products as well! Great job!
How can I order the tumeric supplement
Hi Maria! The next run of Truvani Turmeric will be available very soon. You can sign up with your email here to be notified when it is available: https://www.truvanihealth.com/waitlist
I missed the pre-sale of turmeric. When do you expect it to be available to purchase again?
Hi Lindsay! The pre-order page has been reopened here: https://www.truvanihealth.com/preordertruvani/
Hello, I placed an order last week. When do you expect to begin shipping?
Thank you!
Hi! Are you leaving out the ingredient ‘natural flavor’ from your products?
Food Babe, I ordered your Truvani protein powder in 3 separate flavors. I live in California and all protein powders have a Prop 65 warning on the package indicating that consuming the product can expose you to lead, which is known to cause birth defects and other reproductive harm. I will be returning all 3. packages. I can’t believe this since this is everything that Food Babe is fighting. Please respond.
Kara
Hi Kara! We put a warning label on some of our products because lead is naturally occurring, and we believe the consumer deserves to know that there’s lead in the product… no matter what level it is… We rigorously third-party test every single product for quality and effectiveness before it even enters our facility, then again for traces of mercury, lead, cadmium, arsenic, and glyphosate.
Our spec is to come in under the prop 65 limit, but as you know, lead is naturally occurring, and it’s hard to control a naturally occurring substance. Lead levels can literally vary from bag to bag to bag. And thus, we are proactive and warn the consumer because we believe the customer deserves to know.
We have always been, and continue to be, committed to providing the highest quality products for our customers. If you’d like to learn more about our testing practices, you can do so here: https://www.truvani.com/testresults
I hope that clears things up and puts your mind at ease. Trust me when I say that everyone at Truvani works incredibly hard to ensure that our products are as clean as possible. We take them ourselves, and give them to our families. We wouldn’t do this unless we stood by the quality of the products.