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Why I’m Launching My Company Truvani

I’m embarking on something bigger than anything I’ve ever done in my life. I’m changing direction and Big Food isn’t going to know what hit them.

As you know – I’ve spent the last few years being an activist. You stood by my side along with the entire Food Babe Army, and we helped shape a safer, more transparent food system.

It’s been amazing. We’ve signed petitions. We’ve voted with our dollars. We’ve shared the truth about what’s in our food. We’ve forced some of the most iconic food brands into changing their ways.

But, I’ve come to realize this isn’t how we win.

As Mahatma Gandhi once said, “Be the change that you wish to see in the world.” And he’s right. We will never get a truly safe and healthy food supply by simply demanding that Big Food change.

And that’s why I decided to go head-to-head with Big Food. It’s a new direction, but it’s the right move.

Here’s how I plan to fight the food and chemical industries in 2018: 

The food industry has treated us like idiots for far too long, and quite frankly, I’m sick and tired of it. When Big Food sees what we’ve got in store for them this year, they’ll be shaking in their boots. I wish I could be a fly on the wall in their board meetings as they discuss what we’re working on now…

If you want to boycott Big Food, I’m making it easier for you. I’ve told you for years that voting with your dollars is one of the most important things you can do to change the food system. Now, I am finally able to create the healthy products that I always wanted to see in stores, not just for myself – but for you too. Your support will make this possible.

Next week, we start out with the official launch of the first Truvani product.

Sign up here to get all the details sent straight to your inbox.

Are you as excited as I am?



P.S. If you already pre-ordered our first product as a way of showing early support, THANK YOU! Your order will be shipped later this week and you should be receiving it very soon. I can’t wait for all of you to start enjoying this amazing product. 

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Posts may contain affiliate, sponsorship and/or partnership links for products Food Babe has approved and researched herself. If you purchase a product through an affiliate, sponsorship or partnership link, your cost will be the same (or at a discount if a special code is offered) and Food Babe will benefit from the purchase. Your support is crucial because it helps fund this blog and helps us continue to spread the word. Thank you.

13 responses to “Why I’m Launching My Company Truvani

  1. I bought my turmeric bottle pre order Jan 29,2018. I havent received a email confirmation or the product. It seems very hard to get a hold of someone since i see no visiable email address or website. Do i need to just cancel my payment through my bank??

    1. I’m with you Rachel, no status update for an order I paid for in November 2017. I received an email in January that the shipment would be sent mid-February, yet no communication, order status update. Some sort of ETA would be greatly appreciated. 🙂

  2. I too have ordered at the end of January and have been charged for it and no email letting me know where my order is. I’ve called the company 2 times and no one has called me back regarding my order. Tried to email the company with my question but that option doesn’t work on your site. Please let me know what’s going on. Thanks

  3. I too signed up in January. I have never questioned Vani’s plan even once. Please be patient and allow her to ROCK the food industry back on their heels.
    Go get em Vani!

  4. SO very disappointed in this company’s practice. I placed an order March 14th and have yet to get any updates while the product is pushed as available and in stock. If that was not bad enough, I am now being blocked for asking about the order on their page. Very unethical.

    1. I’m so sorry for the long wait! This is absolutely not typical and symptomatic of the larger current pandemic situation affecting all businesses. I’ve checked in with Team Truvani and have been assured that yours, and all orders, that have not been sent out yet will go out this week. I’ve asked them to reach out to you via email for an update as soon as they can. Thank you for your patience during this time.

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