My latest post about the new waffles Kellogg’s created for children which are full of artificial colors and other horrible ingredients and a disaster to a child’s immune system has made people ready to hold Kellogg’s accountable.
After seeing the post, my friend Jesse Itzler challenged the CEO of Kellogg’s with an offer only a fool would refuse: $100,000.00 for a 15 minute Live interview on Instagram to discuss their products. Jesse will donate this money to any kids charity of the CEO’s choice.
Isn’t this amazing?!
In his letter to Kellogg’s CEO he says:
This should be front page news!
I spent last week reaching out to reporters to get an official response from Kellogg’s CEO, Steve Cahillane. I can’t wait to see what he has to say and whether he will agree to be interviewed by Jesse.
Which news agency is going to report on this?
Who is brave enough?
Who cares about our children enough?
Shouldn’t the media question why certain food companies are creating products with ingredients that are clearly making us (and our children) sick?
Will Kellogg’s refuse $100,000 to a children’s charity in exchange for a 15-minute interview about their products?
If so, what are they afraid of?
Many in the mainstream media can’t report on the sins of the Big Food industry when they get their advertising dollars from companies like Kellogg’s.
That’s why they report about how fantastic Kellogg’s new waffles are instead of investigating the ingredients.
Much of the media nowadays is public relations, and not true journalism.
The first reporter to publish a response from Kellogg’s should win an excellence award in journalism. Real reporting takes the bravery to publish what other people (like Kellogg’s) want to keep behind closed doors. The public needs to know the truth about Kellogg’s products, and it’s time for the media to stop pandering to them and start asking real questions.
I know there are many brave reporters who are doing great work. And, I can’t wait to see which one steps up to cover this and gets a response from Kellogg’s headquarters.
Let’s make this happen!
Share this blog post with any reporters you know of – Your local news agencies and nationwide media outlets.
Let’s get someone to cover this story.
Kellogg’s can’t hide behind their artificial waffles forever.
P.S. After you’ve shared this post, make sure you sign our petition to Kellogg’s asking them to remove artificial ingredients from their products. We have now reached nearly 55,000 signatures! Add your name here.