Imagine the following scenario…
You’re grocery shopping and trying to find a safe cooking oil. You’ve been cleaning up your diet and want something healthy to saute all those veggies you’ve been eating. Since you’ve read my investigations, you know that canola, soybean, and other processed oils are out because they are ridiculously bad for you. You see a shelf lined with cooking sprays like PAM, and recall hearing that those aren’t healthy for you either, until you see this one…
It says simply “100% Extra Virgin Olive Oil” right there on the front of the can.
100% means 100%, right?
So you think, “Bam! This is perfect! It contains just 100% olive oil without any nasty unhealthy additives”.
Well, what if I told you this product was lying to you? That there’s not really 100% olive oil in that can?
Smucker’s (the maker of Crisco) has been sued for misleading the public into believing this cooking spray contains 100% Extra Virgin Olive Oil – because it simply isn’t true (1). This cooking spray actually contains Soy Lecithin, Dimethyl Silicone, and Propellant, which could be found discreetly listed on the ingredient label on the back of the can (which the average consumer doesn’t look at):
Soy Lecithin: This emulsifying additive is “produced by degumming crude soy oil extracted from soy flakes with hexane” (2). Hexane is the neurotoxin (3) that comes from gasoline production. It’s possible that some hexane remains in the finished product (4) and almost all toxicology research on hexane focuses on the industrial use and inhalation of hexane, so no one knows exactly how dangerous eating it is – but it surely isn’t healthy.
Dimethyl Silicone: This silicone ingredient is commonly used in lubricants and hydraulic fluids (2). Again, not much research has been done on what happens when we actually eat it.
Propellant: This is used to propel the spray from the can, but it’s not simply compressed air. According to the lawsuit, the ingredient is “Propane and Isobutane, substances that are classified as ‘Hazardous Ingredients’ by the Occupational Safety and Health Administration” and Crisco is “violating state and federal law by refraining from disclosing the common or usual name” of these ingredients on the packaging (2). In other words, even the ingredient label is lying to you.
After they got sued, Crisco changed their packaging to remove the “100%” from the front of the can, but kept the ingredients the same.
This just goes to show how far they were willing to go to mislead customers and didn’t change until they were caught and sued. It’s just so outrageous because when a product says that it’s 100% of something, don’t you think it should really be 100%?
The thing is, this isn’t an isolated event. Many products lie on the front of the packaging, for example…
- Ocean Spray 100% Juice isn’t 100% juice. It also contains natural flavors, pectin, and synthetic vitamin C.
- Best Foods Olive Oil Mayo is actually made with mostly soybean oil, rather than olive oil.
- RXBar proudly lists the ingredients on the front of their package, but they suspiciously leave off the natural flavors. No B.S… right?
- Canada Dry Ginger Ale says it’s “Made from Real Ginger” but you won’t find ginger listed anywhere on the ingredient list. This is the subject of another lawsuit that just settled for $11.2 million (5) – so they will be changing their deceptive labels soon (6).
I could go on. I can’t count how many times I’ve been shopping and found a product with a marketing claim on the front of the package that was so misleading that it was hardly true.
This is a reminder to ALWAYS read the ingredient list on your food and not to trust what the front of the package says. Food labels are lying!
If you know anyone who might be swindled by lies like these, please share this post with them. People need to know the truth.
P.S. You can find my new book Feeding You Lies on Amazon at about 40% off the list price today. This price may change at any time, and I have no control over pricing, but wanted to let you know about the discount! In this book I show you the 3 simple questions I ask myself before I buy a product or sit down to eat. It all starts with knowing what is in your food, despite the lies we find on food packages.