Earlier this year when my new company Truvani launched our Chocolate Plant-Based Protein Powder, the #1 thing people asked me was, “When will you make Vanilla?”
I couldn’t have agreed more. I really WANTED a vanilla protein powder too.
And, I’m so excited to let you know that vanilla is now available!
If you’re wondering why it took us a little while to come out with this vanilla version, let me share some behind-the-scenes of what it took to make this product…
You see, just like all Truvani products, we wanted to create the best tasting organic plant-based protein powder with the CLEANEST ingredients. We focus on using real whole food to make our products and we weren’t sure if we could pull it off for Vanilla. There were two reasons why:
The price of Vanilla Bean – how you get the “real” taste of vanilla – skyrocketed, and we were worried that it would force us to charge too much for a Vanilla Plant-Based Protein Powder.
Most other brands would use “natural flavors” to get a vanilla flavor at a fraction of the cost. We refuse to cut corners like that! We’d have to use the real stuff – vanilla bean. And that would drive the price of the product up too much.
We weren’t sure if people would like the “real” taste of vanilla. As we started to share our Vanilla Protein Powder with people, they kept saying: “It tastes great. But it’s not the vanilla I’m used to…”
And they were right. It wasn’t a vanilla “natural flavor” engineered in a laboratory. It was Vanilla Bean… or as we like to call it… real vanilla.
However, back in September we had a big breakthrough.
The person in charge of product formulation sent me a sample. I opened it, I smelled it and was immediately overcome by the aromatic scent of real vanilla. I couldn’t believe it – it smelled so good!
As I mixed it into water, and took the first sip… I knew we had a winner.
It smelled great.
It tasted great.
It’s only made with 5 simple ingredients: Organic Pea Protein, Organic Pumpkin Seed Protein, Organic Chia Seeds, Organic Vanilla Powder, Organic Monk Fruit. (Yes, that’s it!)
I’m sure you’ll love it to…
And, I’m so confident that you will that we have a “love the taste guarantee.” You can try it, and if you don’t love it, email our support team and we’ll issue you a refund.
The best part?
We pushed back on our ingredient suppliers so that we’d be able to offer this REAL VANILLA organic protein powder at a reasonable price (this also allowed us to LOWER the price on our chocolate protein powder. Amazing right?)
Truvani’s VANILLA Plant Based Protein Powder will ship the week of November 19, 2018 and is available to order now…
I can’t wait to hear what you think of our new Vanilla Plant Based Protein!